Not all YouTube videos are made equal. Some languish in obscurity, while a tiny percentage rack up millions of hits. If you’ve ever wondered why that is, this explanation by Kevin Allocca, YouTube’s trends manager, is well worth watching.
It’s a slick and amusing presentation that he delivered at a recent TEDYouth event, but he does try and get to the bottom of what spurs virality. As he sees it, viral videos have three factors to thank for their success: taste-makers, communities of participation, and unexpectedness. But enough of me: over to him to explain.
Not all YouTube videos are made equal. Some languish in obscurity, while a tiny percentage rack up millions of hits. If you’ve ever wondered why that is, this explanation by Kevin Allocca, YouTube’s trends manager, is well worth watching.
It’s a slick and amusing presentation that he delivered at a recent TEDYouth event, but he does try and get to the bottom of what spurs virality. As he sees it, viral videos have three factors to thank for their success: taste-makers, communities of participation, and unexpectedness. But enough of me: over to him to explain.
Now for something a little different. For decades screen writers have found excuses for characters to casually drop the name of the film in dialog. Don’t think that’s the case? Check out this compilation of clips from 110 movies and I think you’ll see the theme.
Last Friday we headed along to the Sydney outpost of the 2012 Global Service Jam, hosted at Digital Eskimo.
While we were unable to stick around for the whole shebang we did catch a number of interesting talks. Rather than mince their words find links to both talks below.
Using the same fancy technology OnLive offers to play processor intensive games on low specs devices you can now access a pristine Windows cloud based PC loaded with Office and a Flash enabled browser.
This is only the beggining however, just imagine what other programs could be streaming in the future. Adobe CS we’re looking at you.
The bad news is this service is only offered in the US for now. It also needs a 2MB/per second connection, not as common round these parts.
Facebook have published the winners of their inaugural awards. As they wrote:
“The days of talking at consumers are over. Businesses thrive when they are connected to people and their friends. Marketing in a connected world requires campaigns that are grounded in social insights, real connections and authentic conversations. We created the Facebook Studio Award to recognize the agencies and brands that are pioneering this shift.”
As gaming moves further from being the exclusive pastime of young males and into the mainstream we are seeing an explosion of new ways to play.
Johann Sebastian Joust is a perfect example of this. The game uses existing technology; speakers, laptops and Playstation 3 motion controllers to create a physical, addictive and most of all compelling real world experience.
The aim is simple, knock your opponent/s and shake their controller without excessively shaking yours. The level of allowed shaking intensity is defined by the tempo of the music. At this stage all music is provided by one Johann Sebastian Bach, hence the game’s title. The last person who’s controller remains unshaken is the winner.
The trailer above should give you an idea of how accessible and engaging the game can be and how easily digital tools can be used to augment and improve play.
February 24th, 2012 Posted by: Andrew Comments (2)
As dazzling as I was hoping our first post from Melbourne would be, sadly politics has interrupted our glamourous Mad Men world (Schaaky, another scotch!).
In honour of the Labour party cramping our style, here is the video of Kevin putting the ‘Rudd’ in ‘Ruddiculous’. I think this may actually make us like him more.
FYI – this is how a real Prime Minister behaves:
And another thing, this is how you talk shit properly:
Former Perth CIT grads and YouTubelebrities (note to self, trademark that) snap their way to a viral sensation. It’s a perfect example of going where your audience is.
Finally, if all the talk of politics has left you feeling a little dirty (or you’re a little scared from the snaps), here is something to cleanse your spirit.
Well not literally, we don't actually have a club. But we are always on the lookout for talented individuals.
So if you think you qualify then give us a bell or an email or a txt.
