August 25th, 2009 Posted by: Andrew Reeves Comments (0)
This is quite interesting insomuch as books used to be marketed by reviews and in ‘that part’ of the newspaper your reclusive book wormy Aunt pours over each Saturday.
Well times they certainly are a changing. Here are two recent releases in this genre where use of digital media are worthy of mention:
Max Barry released his most recent “Machine Man” one page at a time via RSS
And now reclusive author Thomas Pynchon’s has released his latest novel, Inherent Vice with a novel multi platform approach
Video Trailer
Playlist
Wiki
and of course the all important New YorkerReview /03/090803crbo_books_menand
Check it out.
August 12th, 2009 Posted by: Andrew Reeves Comments (0)
Got some data on twitter upstream and downstream traffic
From this there are a couple of interesting outtakes:
1. Twitter appears to now firmly be embedded as part of an internet users daily practices: they are reading email, searching and Facebooking all before or perhaps simultaneously to twittering. Google is also evidently an essential source of traffic for twitter
2. The big networks and portals are not really benefiting as much from twitter as they might like as a referral traffic driver. There is clearly a very long tail of content links from twutter to all sorts of blogs and destinations; Not that that is big news bloggers and niche publishers have been avid adopters have used it effectively to drive traffic.
* this is web traffic only and does not encapsulate use of applications / mobile twitter clients (Source: Hitwise July 09)
July 30th, 2009 Posted by: phil Comments (0)
Yahoo! has thrown in the towel and entered into an agreement with Microsoft to use Bing as the search engine across all Yahoo sites, whilst being the paid search sales force for Bing.
Read more
July 17th, 2009 Posted by: phil Comments (0)
Google’s quarterly profit was ahead (slightly) of Wall St expectations with revenue growth of 3%. Unless you have Google shares, that’s not so interesting, but in the official announcement, there were some interesting points.
Clicks for sponsored links increased 15% year-on-year for Q2 (there was 17% growth in Q10.
The CPC decreased 13% year on year, but was up 5% compared to Q1.
This is very much in line with what we are seeing for our own clients, but there are big variations between sectors. Finance and Automotive in particular are still well down on the same time last year, but we are seeing similar levels in travel.
July 15th, 2009 Posted by: phil Comments (0)
Bing Tweets is a new (beta) tool “fusing Twitter Trends and Bing Insights”.
There are trending topics on Twitter in a tag cloud – click on a link to see filtered tweets and Bing search results. What’s great about this is you can see what people are saying about in real time, check out the latest news results (if applicable) and see what the official search results have to say.
In addition to the trends topics, which are divided in tabs (popular now, people, places, products), you can also do a search. This is great for research – tweets and search results side by side.
Bing Tweets
If this is the kind of innovation we are going to see from Bing, bring it on.
July 13th, 2009 Posted by: Andrew Reeves Comments (0)
Craig on collaboration and the current state of agencies…
http://tinyurl.com/lw75qm
