We’ve been doing some analysis on recent QR code campaigns through sister company Myne.
The results make for some interesting reading.
- Category: Design / Usability
- Category: Integrated Marketing
- Category: Mobile
- Category: Our Work
- Category: Social Media
Virgin Mobile Members' Lounge
Our latest launch for client Virgin Mobile.
Virgin Mobile’s Members’ Lounge is the pointy bit of a new approach to Telco marketing based around rewarding members for their custom, rather than hooking them in on fancy plans and deals and then forgetting about them.
In the new world of Virgin Mobile, members get benefits like:
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Access to exclusive gigs and events
Access to free members only offers
Member discounts on heaps of cool products
Exclusive content
Entry to loads of prize draws
VIP treatment when out and about
We recently launched the digital component of the Daylesford campaign for Tourism Victoria with a homepage takeover of NineMSN.
Users were encouraged to click on an MREC banner, whereupon the takeover panel popped up and delivered a 60-second version of the Daylesford TVC featuring Isabel Lucas. A massive 32% of browsers chose to do so!
Earlier this year at Mobile Monday Melbourne Robert Murray, founder of Melbourne-based iPhone gaming developer Firemint, spoke about the risks of building a handset game from scratch, versus doing mobile development work for overseas based console gaming companies. Firemint mainly create mobile game versions of broader game releases for companies like Electronic Arts and Disney. However, it is their original IP game Flight Control for which they are most widely known.
Flight Control was created last year at an estimated budget of $50,000. Game play centers on challenging users to manipulate and drag aircraft with their iPhone touchscreen to designated airport landing areas. The main challenge is to avoid mid-air collisions of different aircraft which become progressively congested. In Australia Flight Control costs $1.19 to download from the iTunes AppStore (USD $0.99) and has now sold 1.3 million downloads.
Back in February Read more
We have just completed a nifty little flash application for Toyota, allowing users to create a cartoon hero version of their Dad.
The aim was to leverage Kluger’s positioning as the ultimate family car and own Father’s Day. So we created a user experience that was fun & engaging for kids and Mums whilst also speaking directly to Dads.
Go on, hero-fy your Dad now! http://www.toyota.com.au/klugerhero
This is quite interesting insomuch as books used to be marketed by reviews and in ‘that part’ of the newspaper your reclusive book wormy Aunt pours over each Saturday.
Well times they certainly are a changing. Here are two recent releases in this genre where use of digital media are worthy of mention:
Max Barry released his most recent “Machine Man” one page at a time via RSS
And now reclusive author Thomas Pynchon’s has released his latest novel, Inherent Vice with a novel multi platform approach
Video Trailer
Playlist
Wiki
and of course the all important New YorkerReview /03/090803crbo_books_menand
Check it out.
