October 6th, 2009 Posted by: Sam Granleese Comments (0)
Last month we launched a Facebook community for women to discuss and celebrate the films they love, the Chick Flick Club, for Skinny Cow Icecream. Since then over 8,000 Australian women have become fans of the community and continue to visit the site regularly to interact with Skinny and other like-minded chick flick connoisseurs.
Based in Facebook, where over three quarters of Skinny’s core audience log in each month, women can engage with Skinny to discuss and review ‘chick’ oriented films much like a book club. They are then able to rent a selection of DVDs free* from a list of over 500 chick flicks with home delivery through a partnership with online DVD rental service Quickflix.
“One of our main objectives was to leverage the positive sentiment and loyalty The Skinny Cow Ice cream had generated since launching in Australia last year. The Chick Flick Club is a unique content platform to encourage women to talk about and try our brand” says Mauricio Alarcon (Head of Marketing, Nestle Peters). Read more
September 21st, 2009 Posted by: Simon Morgan Comments (0)
We’ve been doing some analysis on recent QR code campaigns through sister company Myne.
The results make for some interesting reading.
Check it out.
September 9th, 2009 Posted by: Simon Morgan Comments (0)
Virgin Mobile Members' Lounge
Our latest launch for client Virgin Mobile.
Virgin Mobile’s Members’ Lounge is the pointy bit of a new approach to Telco marketing based around rewarding members for their custom, rather than hooking them in on fancy plans and deals and then forgetting about them.
In the new world of Virgin Mobile, members get benefits like:
Access to exclusive gigs and events
Access to free members only offers
Member discounts on heaps of cool products
Exclusive content
Entry to loads of prize draws
VIP treatment when out and about
Read more
September 4th, 2009 Posted by: kristy Comments (0)
We recently launched the digital component of the Daylesford campaign for Tourism Victoria with a homepage takeover of NineMSN.
Users were encouraged to click on an MREC banner, whereupon the takeover panel popped up and delivered a 60-second version of the Daylesford TVC featuring Isabel Lucas. A massive 32% of browsers chose to do so!
August 25th, 2009 Posted by: Sam Granleese Comments (0)
Earlier this year at Mobile Monday Melbourne Robert Murray, founder of Melbourne-based iPhone gaming developer Firemint, spoke about the risks of building a handset game from scratch, versus doing mobile development work for overseas based console gaming companies. Firemint mainly create mobile game versions of broader game releases for companies like Electronic Arts and Disney. However, it is their original IP game Flight Control for which they are most widely known.
Flight Control was created last year at an estimated budget of $50,000. Game play centers on challenging users to manipulate and drag aircraft with their iPhone touchscreen to designated airport landing areas. The main challenge is to avoid mid-air collisions of different aircraft which become progressively congested. In Australia Flight Control costs $1.19 to download from the iTunes AppStore (USD $0.99) and has now sold 1.3 million downloads.
Back in February Read more
August 25th, 2009 Posted by: Dixie Comments (0)
We have just completed a nifty little flash application for Toyota, allowing users to create a cartoon hero version of their Dad.
The aim was to leverage Kluger’s positioning as the ultimate family car and own Father’s Day. So we created a user experience that was fun & engaging for kids and Mums whilst also speaking directly to Dads.
Go on, hero-fy your Dad now! http://www.toyota.com.au/klugerhero
