November 17th, 2009 Posted by: phil Comments (0)
ICANN has just opened registrations for non-Latin-character domain names, which will mean websites in Japanese, Chinese and Arabic etc will be able to use domains in their own language.
In Japan it’s common to see TV and Press ads that feature a search box call-to-action as the transliterated domain name in Latin characters is too hard to remember. From next year, these sites will be able to have domains using characters native speakers can easily remember.
Having keywords in the URL is an important part of the natural search ranking process. Having your domain name featuring your main keywords will certainly boost rankings. Read more
November 16th, 2009 Posted by: Sam Granleese Comments (0)
Vodafone Hutchison Australia (VHA), their sales representatives Big Mobile, and digital agency Tongue (formally known as New Dialogue) were recently reprimanded by the Australian Communications and Media Authority (ACMA) in relation to an SMS campaign for Coca-Cola. VHA and Tongue will pay $110,000 and $22,000 in fines to ACMA for breaches of the Spam Act, while Big Mobile will compensate the recipients of the messages.
It is important that this incident does not set back the mobile marketing industry, as the breaches to the Spam Act in the campaign were quite simple and should have been easily corrected with the right procedures and knowledge in place.
So what were they, and what are the fundamental rules of permission marketing to mobile phones? Read more
November 10th, 2009 Posted by: Sam Granleese Comments (2)
Google and mobile advertising marketplace AdMob both announced today that AdMob had agreed to be acquired by Google for US$750 million.
AdMob are a mobile advertising marketplace and platform, connecting mobile site and application owners with mobile advertisers – theoretically the same as Google’s AdSense and Content Network work on the traditional internet. AdMob has served more than 100 billion ads since launching in January 2006, and over 10 million in September alone.
For each ad served, AdMob leverages handset and operator data, which enable demographic, device, and operator targeting for advertisers. They also offer cost-per-click buying options that fit into Google’s traditional performance & relevance oriented auction model.
Until recently, Google has concentrated it’s mobile efforts on two fronts: growing mobile web usage (via distributing its Android mobile operating system amongst as many phones/carriers that Google can convince) and mobile search. But by adding the AdMob platform to their offering they now have a huge inventory and distribution that now gives Google undisputed ownership of the total global mobile ad market. By Google’s own account, they now have a dominant position in three of the four pillars of mobile advertising (see below). Read more
October 21st, 2009 Posted by: Andrew Reeves Comments (0)
I picked this one up from Contagious and its another great example of a band using digital media in a new and exciting way.
In a week where I have seen two examples of Augmented reality experiences from bands John Mayer and also The lost Valentinos The Editors example takes an existing and popular tool like Street View and creates a lovely explorable experience using what is to many a familiar scenery and street-scape.
Google maps is now viewed by about 7M users in Australia monthly, and its certainly one of the most popular features of mobile web browsing. So whilst the music of these bands wont appeal to everyone, the potential for the creating unique experiences that are accessible to many in new ways opens up the door to some nice new and locally relevant ways to engage.
October 21st, 2009 Posted by: Sam Granleese Comments (0)
This weekend Mojo & ZenithOptimedia launched a campaign for Jetset Travelworld Group’s new website Ready Rooms.com with a TVC, performance media and a complimentary paid search campaign.
Ready Rooms offers fantastic deals on hotels and, unlike most other travel sites, you can book up to 12 months in advance.
Check it out at www.readyrooms.com when you’re planning your next getaway. There are lots of amazing launch deals and some great rooms for under $100 per night.
October 6th, 2009 Posted by: Sam Granleese Comments (0)
Last month we launched a Facebook community for women to discuss and celebrate the films they love, the Chick Flick Club, for Skinny Cow Icecream. Since then over 8,000 Australian women have become fans of the community and continue to visit the site regularly to interact with Skinny and other like-minded chick flick connoisseurs.
Based in Facebook, where over three quarters of Skinny’s core audience log in each month, women can engage with Skinny to discuss and review ‘chick’ oriented films much like a book club. They are then able to rent a selection of DVDs free* from a list of over 500 chick flicks with home delivery through a partnership with online DVD rental service Quickflix.
“One of our main objectives was to leverage the positive sentiment and loyalty The Skinny Cow Ice cream had generated since launching in Australia last year. The Chick Flick Club is a unique content platform to encourage women to talk about and try our brand” says Mauricio Alarcon (Head of Marketing, Nestle Peters). Read more
