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	<title>Publicis Digital</title>
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	<description>updates from the digital world</description>
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		<title>Infographic: Google beats Facebook media</title>
		<link>http://blog.publicisdigital.com.au/2012/05/17/infographic-google-beats-facebook-media/</link>
		<comments>http://blog.publicisdigital.com.au/2012/05/17/infographic-google-beats-facebook-media/#comments</comments>
		<pubDate>Wed, 16 May 2012 22:27:52 +0000</pubDate>
		<dc:creator>tim</dc:creator>
				<category><![CDATA[Data]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Infographic]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=1736</guid>
		<description><![CDATA[For the last few years I have been convinced that running Facebook ads is a pretty solid strategic choice. At the same time I found them creatively limiting: tiny pics or video thumbnails and condensing the message into a slither of straight-to-the-point copy. In light of Facebook&#8217;s multi-billion IPO comes news that Facebook ads are also not [...]]]></description>
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		<title>Mobile Australia: Google breakfast session</title>
		<link>http://blog.publicisdigital.com.au/2012/05/16/mobile-australia-google-breakfast-session/</link>
		<comments>http://blog.publicisdigital.com.au/2012/05/16/mobile-australia-google-breakfast-session/#comments</comments>
		<pubDate>Wed, 16 May 2012 02:06:51 +0000</pubDate>
		<dc:creator>tim</dc:creator>
				<category><![CDATA[Consumer Insights]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[australia]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[howtogomo]]></category>
		<category><![CDATA[stats]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=1727</guid>
		<description><![CDATA[On Monday we attended Google&#8217;s creative breakfast session, this one on mobile. Stats and creative examples presented by Brendan Forster drove the main points home:

Australia is a global leader(!) in smartphone penetration and usage
mobile is fully mainstream yet businesses lag in the development of mobile destinations and experiences
mobile search is very local and focused (customers [...]]]></description>
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		</item>
		<item>
		<title>Facebook: Mobile update</title>
		<link>http://blog.publicisdigital.com.au/2012/05/15/facebook-mobile-update/</link>
		<comments>http://blog.publicisdigital.com.au/2012/05/15/facebook-mobile-update/#comments</comments>
		<pubDate>Tue, 15 May 2012 07:02:49 +0000</pubDate>
		<dc:creator>Carl</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=1717</guid>
		<description><![CDATA[So it seems that Facebook are finally making the necessary improvements to the mobile experience for users. For a while now they have acknowledged the fact that mobile is their weakness. Recently the social giant acquired Instagram for $1 Billion that is a sure sign that they believe mobile storytelling is pivotal to future success.
So [...]]]></description>
		<wfw:commentRss>http://blog.publicisdigital.com.au/2012/05/15/facebook-mobile-update/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is President Obama&#8217;s Dashboard the &#8216;holy grail&#8217; ?</title>
		<link>http://blog.publicisdigital.com.au/2012/05/15/president-obamas-dashboard-the-holy-grail/</link>
		<comments>http://blog.publicisdigital.com.au/2012/05/15/president-obamas-dashboard-the-holy-grail/#comments</comments>
		<pubDate>Tue, 15 May 2012 06:19:25 +0000</pubDate>
		<dc:creator>tim</dc:creator>
				<category><![CDATA[Data]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[barack obama]]></category>
		<category><![CDATA[dashboard]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=1707</guid>
		<description><![CDATA[There is much talk about President Obama&#8217;s re-election efforts marking a new pinacle of digital marketing. He has wowed the world with his original success of almagamating thousands of online supporters and donors in 2008. Now his team is on the verge of releasing a new milestone in digital grassroots marketing. Simply called &#8216;Dashboard&#8217; it [...]]]></description>
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		<item>
		<title>Iron Sky: The Future of Filmmaking</title>
		<link>http://blog.publicisdigital.com.au/2012/05/15/iron-sky-the-future-of-filmmaking/</link>
		<comments>http://blog.publicisdigital.com.au/2012/05/15/iron-sky-the-future-of-filmmaking/#comments</comments>
		<pubDate>Tue, 15 May 2012 04:04:30 +0000</pubDate>
		<dc:creator>tim</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[iron sky]]></category>
		<category><![CDATA[nazis]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=1701</guid>
		<description><![CDATA[OK, that&#8217;s a big statement. But have a look at the well-produced case study of Nazi-SciFi-spoof &#8216;Iron Sky&#8217; that is hitting cinemas worldwide at the moment.
The German-Finnish-Australian co-production had about 75% traditional funding and manged to rake in the rest via crowd-sourcing and crowd-investing. More interesting from a creative stand point is how listening to [...]]]></description>
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		<title>YouTube Klubi #14: Let the games begin</title>
		<link>http://blog.publicisdigital.com.au/2012/05/04/youtube-klubi-14-let-the-games-begin/</link>
		<comments>http://blog.publicisdigital.com.au/2012/05/04/youtube-klubi-14-let-the-games-begin/#comments</comments>
		<pubDate>Fri, 04 May 2012 05:18:54 +0000</pubDate>
		<dc:creator>tim</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[youtube klubi]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=1683</guid>
		<description><![CDATA[Following up on our joint Mojo &#38; ZO session on &#8216;Understanding gamers and great games&#8217; last Friday, this is a collection of videos that have in the past and recently stirred gamers&#8217; hearts and minds.
First up, the big one, the Mac Daddy of games, &#8216;Call of Duty&#8217; in its new iteration Black Ops 2 has [...]]]></description>
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		</item>
		<item>
		<title>YOUTUBE KLUBI #13: INSPIRATIONAL SPORTS</title>
		<link>http://blog.publicisdigital.com.au/2012/04/27/youtube-klubi-13-inspirational-sports/</link>
		<comments>http://blog.publicisdigital.com.au/2012/04/27/youtube-klubi-13-inspirational-sports/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 03:32:08 +0000</pubDate>
		<dc:creator>Nicole</dc:creator>
				<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=1662</guid>
		<description><![CDATA[In this week’s Klubi we focus on the power of sports in social media and explore some of the inspirational content that’s creating buzz online.
The London Olympics have already been dubbed the first ‘Social Media Olympics’ and yes – there is an app for that. Or rather, an entire social media platform, the ‘Olympic Athletes’ [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tiny printers</title>
		<link>http://blog.publicisdigital.com.au/2012/04/24/tiny-printers/</link>
		<comments>http://blog.publicisdigital.com.au/2012/04/24/tiny-printers/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 23:30:00 +0000</pubDate>
		<dc:creator>tim</dc:creator>
				<category><![CDATA[Improv]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[printer]]></category>
		<category><![CDATA[wired]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=1654</guid>
		<description><![CDATA[I am not sure I would call this a trend, as WIRED does. But it is true that for every mainstream movement there is an opposite idea catching on: like collecting vinyl instead of downloading music, customising bikes instead of cars, slow instead of fast food.
The smartphone evolution and its myriad of apps has given [...]]]></description>
		<wfw:commentRss>http://blog.publicisdigital.com.au/2012/04/24/tiny-printers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Global Australians of the Year</title>
		<link>http://blog.publicisdigital.com.au/2012/04/20/global-australians-of-the-year/</link>
		<comments>http://blog.publicisdigital.com.au/2012/04/20/global-australians-of-the-year/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 04:44:37 +0000</pubDate>
		<dc:creator>tim</dc:creator>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Advance]]></category>
		<category><![CDATA[publicis mojo]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=1624</guid>
		<description><![CDATA[Last night saw the Inaugural Global Australian of the Year Award, hosted at Sydney Town Hall and  initiated and organised by Advance. As per Advance&#8217;s own definition, it is &#8220;a community of global Australians who are able to make a difference for Australians, Australian companies and Australia around the globe. We believe Australian talent is [...]]]></description>
		<wfw:commentRss>http://blog.publicisdigital.com.au/2012/04/20/global-australians-of-the-year/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>YOUTUBE KLUBI #12: HOW TECHNOLOGY CAN MAKE THINGS FUN</title>
		<link>http://blog.publicisdigital.com.au/2012/04/20/youtube-klubi-12-how-can-you-use-technology/</link>
		<comments>http://blog.publicisdigital.com.au/2012/04/20/youtube-klubi-12-how-can-you-use-technology/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 04:24:29 +0000</pubDate>
		<dc:creator>Carl</dc:creator>
				<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=1627</guid>
		<description><![CDATA[In this week’s edition we discover how the use of technology can make life fun and sometimes a little easier. From riding a bike, to changing tunes and even satisfying your thirst, technology has played a role. Read on to find out how.
Who would have thought the days of free hugs would result in this. [...]]]></description>
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		<slash:comments>0</slash:comments>
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