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	<title>Publicis Digital</title>
	<link>http://blog.publicisdigital.com.au</link>
	<description>updates from the digital world</description>
	<pubDate>Wed, 25 Jun 2008 06:09:13 +0000</pubDate>
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		<title>Qantas Socceroos Widget</title>
		<link>http://blog.publicisdigital.com.au/2008/06/25/qantas-socceroos-widget/</link>
		<comments>http://blog.publicisdigital.com.au/2008/06/25/qantas-socceroos-widget/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 05:42:46 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
		
		<category><![CDATA[Integrated Marketing]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/2008/06/25/qantas-socceroos-widget/</guid>
		<description><![CDATA[
Do you love football? Did you love watching the Socceroos play in the World Cup in &#8216;06?
We recently launched the Qantas Socceroos Widget, which delivers the latest Qantas Socceroos player updates, breaking news, fixtures and football developments live on your desktop as the team again fights to qualify for the 2010 World Cup in South [...]]]></description>
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		<title>QRious about QR Codes?</title>
		<link>http://blog.publicisdigital.com.au/2008/06/20/qrious-abour-qr-codes/</link>
		<comments>http://blog.publicisdigital.com.au/2008/06/20/qrious-abour-qr-codes/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 00:26:55 +0000</pubDate>
		<dc:creator>Simon Morgan</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/2008/06/20/qrious-abour-qr-codes/</guid>
		<description><![CDATA[
Telstra&#8217;s QR Code launch teaser campaign broke yesterday.
It&#8217;s great to see this technology finally arrive in Australia, and we&#8217;re convinced this new tool will change the face of media activation and response marketing. Coupled with the arrival of iPhone in a few short weeks we are clearly also about to see some big behavioral changes [...]]]></description>
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		<item>
		<title>Brands beating a musical path</title>
		<link>http://blog.publicisdigital.com.au/2008/06/11/brands-beating-a-musical-path/</link>
		<comments>http://blog.publicisdigital.com.au/2008/06/11/brands-beating-a-musical-path/#comments</comments>
		<pubDate>Tue, 10 Jun 2008 23:25:11 +0000</pubDate>
		<dc:creator>andrew</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/2008/06/11/brands-beating-a-musical-path/</guid>
		<description><![CDATA[
Two interesting articles relating to Sports wear and Music
Converse team up with Strokes singer, Julian Casablancas, Pharell Williams and Santogold for ‘Drive Thru’ 
And blow me down, a Nike branded tune recorded by Kanye has been Grammy nominated. 
Outtake: Brands are now seemingly more then expected to become content creators, in so much as they [...]]]></description>
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		<item>
		<title>Whats the buzz?</title>
		<link>http://blog.publicisdigital.com.au/2008/06/04/whats-the-buzz/</link>
		<comments>http://blog.publicisdigital.com.au/2008/06/04/whats-the-buzz/#comments</comments>
		<pubDate>Wed, 04 Jun 2008 05:36:33 +0000</pubDate>
		<dc:creator>andrew</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/2008/06/04/whats-the-buzz/</guid>
		<description><![CDATA[Nielsen Buzz Metrics was launched a little over a week ago in Australia - here is the low down.
Buzzmetrics is essentially Nielsen Online’s service that allows you to measure trends, qualitative commentary on brands and garner category insights.  All based on internet users interactions, conversations and behaviours in the social web…
Nielsen proclaims to have [...]]]></description>
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		<title>Marketing To BlackBerry Addicts</title>
		<link>http://blog.publicisdigital.com.au/2008/05/27/marketing-to-blackberry-addicts/</link>
		<comments>http://blog.publicisdigital.com.au/2008/05/27/marketing-to-blackberry-addicts/#comments</comments>
		<pubDate>Tue, 27 May 2008 08:00:37 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
		
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/2008/05/27/marketing-to-blackberry-addicts/</guid>
		<description><![CDATA[
BlackBerry users are addicted to mobile communications, even if they don&#8217;t realise it yet.
You&#8217;ve all heard the banging-of-the-mobile-drum over the last few months by digital evangalists everywhere (especially in this office): &#8220;Mobile is the fututure! Mobile will cure all your communication illnesses!&#8221;. But few have focused on what this means in targeting our nation&#8217;s most [...]]]></description>
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		<title>The end of human checkouts?</title>
		<link>http://blog.publicisdigital.com.au/2008/05/21/the-end-of-human-checkouts/</link>
		<comments>http://blog.publicisdigital.com.au/2008/05/21/the-end-of-human-checkouts/#comments</comments>
		<pubDate>Wed, 21 May 2008 00:47:52 +0000</pubDate>
		<dc:creator>Lani</dc:creator>
		
		<category><![CDATA[Consumer Insights]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/2008/05/21/the-end-of-human-checkouts/</guid>
		<description><![CDATA[
Self service points give shoppers the opportunity to browse though an outlet and purchase items at a human
free checkout kiosk. After experiencing one of these checkout stations at a Sydney Big W store last weekend,
we decided to investigate further.


  var addthis_pub = 'publicisnz';

]]></description>
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		<title>User Generated Content Meets Gaming</title>
		<link>http://blog.publicisdigital.com.au/2008/05/20/user-generated-content-meets-gaming/</link>
		<comments>http://blog.publicisdigital.com.au/2008/05/20/user-generated-content-meets-gaming/#comments</comments>
		<pubDate>Tue, 20 May 2008 03:57:08 +0000</pubDate>
		<dc:creator>travis</dc:creator>
		
		<category><![CDATA[Social Networking / UGC]]></category>

		<category><![CDATA[Gaming]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/2008/05/20/user-generated-content-meets-gaming/</guid>
		<description><![CDATA[


	
Blast Works: Build, Trade, Destroy from Joystiq.com on Vimeo.
A soon to be released game for the Nintendo Wii called Blast Works: Build, Trade, Destory is a side scrolling shooter with a great UGC element to it. You will have the ability to create your own character, enemies, shooting patterns, and levels - all of which [...]]]></description>
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		<item>
		<title>Aussie youth consume more</title>
		<link>http://blog.publicisdigital.com.au/2008/05/14/aussie-youth-consume-more/</link>
		<comments>http://blog.publicisdigital.com.au/2008/05/14/aussie-youth-consume-more/#comments</comments>
		<pubDate>Wed, 14 May 2008 05:41:37 +0000</pubDate>
		<dc:creator>kristy</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Digital Media]]></category>

		<category><![CDATA[Search]]></category>

		<category><![CDATA[Consumer Insights]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/2008/05/14/aussie-youth-consume-more/</guid>
		<description><![CDATA[Interesting read from yesterday&#8217;s Adnews.
Young Aussies are fitting 38 hours of activities into every 24-hour period thanks to multi-tasking, new research from Synovate has found.
The annual Synovate Young Asians study, which covers 11 markets across Asia Pacific and looks into youth media perceptions and consumption, has for the first time published findings on Australian youth.
The [...]]]></description>
		<wfw:commentRss>http://blog.publicisdigital.com.au/2008/05/14/aussie-youth-consume-more/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Powerset Launches</title>
		<link>http://blog.publicisdigital.com.au/2008/05/14/powerset-launches/</link>
		<comments>http://blog.publicisdigital.com.au/2008/05/14/powerset-launches/#comments</comments>
		<pubDate>Wed, 14 May 2008 04:52:38 +0000</pubDate>
		<dc:creator>phil</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/2008/05/14/powerset-launches/</guid>
		<description><![CDATA[Powerset, a much talked-about start up search engine has finally launched. It&#8217;s not really a search engine, as such, but a clever toolset that interprets natural language queries, and facts on a web page to radically change the way we consume information.


  var addthis_pub = 'publicisnz';

]]></description>
		<wfw:commentRss>http://blog.publicisdigital.com.au/2008/05/14/powerset-launches/feed/</wfw:commentRss>
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		<item>
		<title>iPhone now with 2 carriers</title>
		<link>http://blog.publicisdigital.com.au/2008/05/14/iphone-now-with-2-carriers/</link>
		<comments>http://blog.publicisdigital.com.au/2008/05/14/iphone-now-with-2-carriers/#comments</comments>
		<pubDate>Wed, 14 May 2008 00:33:03 +0000</pubDate>
		<dc:creator>Simon Morgan</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/2008/05/14/iphone-now-with-2-carriers/</guid>
		<description><![CDATA[
In addition to Vodafone, Gizmodo reports that the iPhone will also be offerred by Optus through Singtel&#8217;s Asian deal.
So Apple&#8217;s carrier exclusivity deals are over. Probably just as well. 
To me the philosophical question for carriers: if you are so against becoming BDPs (bid dumb pipes) then why take the iPhone? Sure, it will buy [...]]]></description>
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