September 9th, 2009 Posted by: Simon Morgan Comments (0)
Virgin Mobile Members' Lounge
Our latest launch for client Virgin Mobile.
Virgin Mobile’s Members’ Lounge is the pointy bit of a new approach to Telco marketing based around rewarding members for their custom, rather than hooking them in on fancy plans and deals and then forgetting about them.
In the new world of Virgin Mobile, members get benefits like:
Access to exclusive gigs and events
Access to free members only offers
Member discounts on heaps of cool products
Exclusive content
Entry to loads of prize draws
VIP treatment when out and about
Read more
August 12th, 2009 Posted by: Andrew Reeves Comments (0)
Got some data on twitter upstream and downstream traffic
From this there are a couple of interesting outtakes:
1. Twitter appears to now firmly be embedded as part of an internet users daily practices: they are reading email, searching and Facebooking all before or perhaps simultaneously to twittering. Google is also evidently an essential source of traffic for twitter
2. The big networks and portals are not really benefiting as much from twitter as they might like as a referral traffic driver. There is clearly a very long tail of content links from twutter to all sorts of blogs and destinations; Not that that is big news bloggers and niche publishers have been avid adopters have used it effectively to drive traffic.
* this is web traffic only and does not encapsulate use of applications / mobile twitter clients (Source: Hitwise July 09)
June 30th, 2009 Posted by: Sam Granleese Comments (0)
A common online video advertising execution: upload a 30 second TVC to YouTube, cross your fingers and make a wish.
YouTube’s spotlight linking and embedding features, that make online video unique from broadcast video, have still not really been utilised enough at a creative level. Doing so gives a much greater chance of using power the network to achieve a much greater reach and engagement of a video piece. Here are three of my favourites.
In B Flat – an audio-visual soundboard constructed from embeded YouTube videos.
BooneOakley.com – inventive use of spotlight links to create a website experience within a series of YouTube videos. Read more
May 20th, 2009 Posted by: Sam Granleese Comments (0)
To paraphrase Lisa Simpson: is it better for your brand to be thought the fool, than to enter the world of social media and remove all doubt?
Perhaps. Or perhaps you’re missing the point.
Whether your brand is worth knowing about, or is not worth knowing about, it will exist amongst conversations within social networks, such is the scale of Australian audiences in these channels. Given such it is imperative that you begin listening to what these conversations are Read more
April 9th, 2009 Posted by: Dixie Comments (0)
FUJIFILM Australia has launched a new Facebook application called Fujifilm Friendominoes®.
Developed by the team here at Publicis Digital, the application leverages consumers pre-existing Facebook photos to create a pretty cool game based on traditional Dominoes. It’s played between two players who take turns placing photos which share a common person. The game continues until one player cannot make a move – whoever has the superior photo collection reigns supreme!
Check it out for yourselves Facebookers…
http://apps.facebook.com/friendominoes/
March 2nd, 2009 Posted by: Andy Comments (0)
After a while away from the blog I’m back.
Skittles have abandoned the typical big flashy brand site and have moved their brand site into the sea of social media. The new app/site (not sure what to call it…suggestions?) reaches out to various social media communities (flickr, Youtube, Wikipedia, Facebook, twitter) and pulls content relating to Skittles. This is a brave but forward thinking step for any brand, as they do not control a majority of the content that is pulled in. This lack of control gives the brand a certain air of accessibility and authenticity that you couldn’t get through a regular site.
Check it out
Here is another relevant article over at bannerblog.
