<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Publicis Digital &#187; Social Media</title>
	<atom:link href="http://blog.publicisdigital.com.au/category/user-generated-content-communities/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.publicisdigital.com.au</link>
	<description>updates from the digital world</description>
	<lastBuildDate>Thu, 11 Mar 2010 01:15:16 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Google Search Stories</title>
		<link>http://blog.publicisdigital.com.au/2010/02/09/google-search-stories/</link>
		<comments>http://blog.publicisdigital.com.au/2010/02/09/google-search-stories/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 01:12:36 +0000</pubDate>
		<dc:creator>Sam Granleese</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[meme]]></category>
		<category><![CDATA[search stories]]></category>
		<category><![CDATA[UGC]]></category>
		<category><![CDATA[user generated content]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=1007</guid>
		<description><![CDATA[Google appears to have, intentionally or not, started its own meme (as if the 'Googling' generized synonym for search wasn't enough).]]></description>
		<wfw:commentRss>http://blog.publicisdigital.com.au/2010/02/09/google-search-stories/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>So what does &#8216;the buzz&#8217; look like for a billion dollar movie?</title>
		<link>http://blog.publicisdigital.com.au/2010/01/05/so-what-does-the-buzz-look-like-for-a-billion-dollar-movie/</link>
		<comments>http://blog.publicisdigital.com.au/2010/01/05/so-what-does-the-buzz-look-like-for-a-billion-dollar-movie/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 06:27:39 +0000</pubDate>
		<dc:creator>Andrew Reeves</dc:creator>
				<category><![CDATA[Consumer Insights]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=955</guid>
		<description><![CDATA[Wow, awesome, spectacular.... a few words that have been used to describe the movie of the moment - Avatar.  I've seen it, you've probably seen it, and well yeah IMHO it's deserved of its accolades. But that's not the point of this post.]]></description>
		<wfw:commentRss>http://blog.publicisdigital.com.au/2010/01/05/so-what-does-the-buzz-look-like-for-a-billion-dollar-movie/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google gets real-time, for real this time</title>
		<link>http://blog.publicisdigital.com.au/2009/12/08/google-gets-real-time-for-real-this-time/</link>
		<comments>http://blog.publicisdigital.com.au/2009/12/08/google-gets-real-time-for-real-this-time/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 06:41:20 +0000</pubDate>
		<dc:creator>phil</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[live search]]></category>
		<category><![CDATA[real time]]></category>
		<category><![CDATA[realtime search]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[socal search]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=944</guid>
		<description><![CDATA[Google&#8217;s version of real-time search was unveiled today, where &#8216;live&#8217; search results are displayed via AJAX on the search results page.
At first glance, it&#8217;s a pretty nice execution, blending real-time with relevance, rather than just real-time, which is the focus of all new social/real-time search engines.



It looks like the real-time results are surfaced when real-time [...]]]></description>
		<wfw:commentRss>http://blog.publicisdigital.com.au/2009/12/08/google-gets-real-time-for-real-this-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Virtual Goods</title>
		<link>http://blog.publicisdigital.com.au/2009/12/03/930/</link>
		<comments>http://blog.publicisdigital.com.au/2009/12/03/930/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 03:08:33 +0000</pubDate>
		<dc:creator>Andrew Reeves</dc:creator>
				<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=930</guid>
		<description><![CDATA[Earlier this week my colleague Sam Granleese posted an entry on this blog debating the notion of user pay content?  I thought therefore it might be a nice follow up to have a little look at another emerging market; that of Virtual goods.  
Now, virtual goods are certainly not a new idea. We [...]]]></description>
		<wfw:commentRss>http://blog.publicisdigital.com.au/2009/12/03/930/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>#DMMS09 Digital Marketing and Media Summit Melbourne</title>
		<link>http://blog.publicisdigital.com.au/2009/11/18/dmms09-digital-marketing-and-media-summit-melbourne/</link>
		<comments>http://blog.publicisdigital.com.au/2009/11/18/dmms09-digital-marketing-and-media-summit-melbourne/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 06:05:15 +0000</pubDate>
		<dc:creator>Andrew Reeves</dc:creator>
				<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=890</guid>
		<description><![CDATA[On Monday I spent the day at DMMS09 an event that saw string of digital marketing and agency types address a large and mostly awake crowd at the Hilton on the Park Melb.]]></description>
		<wfw:commentRss>http://blog.publicisdigital.com.au/2009/11/18/dmms09-digital-marketing-and-media-summit-melbourne/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>8,000 Chick Flick Club Fans And Counting</title>
		<link>http://blog.publicisdigital.com.au/2009/10/06/8000-chick-flick-club-fans-and-counting/</link>
		<comments>http://blog.publicisdigital.com.au/2009/10/06/8000-chick-flick-club-fans-and-counting/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 06:55:03 +0000</pubDate>
		<dc:creator>Sam Granleese</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=810</guid>
		<description><![CDATA[
Last month we launched a Facebook community for women to discuss and celebrate the films they love, the Chick Flick Club, for Skinny Cow Icecream. Since then over 8,000 Australian women have become fans of the community and continue to visit the site regularly to interact with Skinny and other like-minded chick flick connoisseurs. 
Based [...]]]></description>
		<wfw:commentRss>http://blog.publicisdigital.com.au/2009/10/06/8000-chick-flick-club-fans-and-counting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Member’s Welcome.</title>
		<link>http://blog.publicisdigital.com.au/2009/09/09/member%e2%80%99s-welcome/</link>
		<comments>http://blog.publicisdigital.com.au/2009/09/09/member%e2%80%99s-welcome/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 00:05:12 +0000</pubDate>
		<dc:creator>Simon Morgan</dc:creator>
				<category><![CDATA[Design / Usability]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=793</guid>
		<description><![CDATA[Our latest launch for client Virgin Mobile.
Virgin Mobile’s Members’ Lounge is the pointy bit of a new approach to Telco marketing based around rewarding members for their custom, rather than hooking them in on fancy plans and deals and then forgetting about them.
In the new world of Virgin Mobile, members get benefits like: 

Access to [...]]]></description>
		<wfw:commentRss>http://blog.publicisdigital.com.au/2009/09/09/member%e2%80%99s-welcome/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter Traffic Flows</title>
		<link>http://blog.publicisdigital.com.au/2009/08/12/twitter-traffic-flows/</link>
		<comments>http://blog.publicisdigital.com.au/2009/08/12/twitter-traffic-flows/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 06:56:25 +0000</pubDate>
		<dc:creator>Andrew Reeves</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=761</guid>
		<description><![CDATA[
Got some data on twitter upstream and downstream traffic
From this there are a couple of interesting outtakes: 
1. Twitter appears to now firmly be embedded as part of an internet users daily practices: they are reading email, searching and Facebooking all before or perhaps simultaneously to twittering. Google is also evidently an essential source of [...]]]></description>
		<wfw:commentRss>http://blog.publicisdigital.com.au/2009/08/12/twitter-traffic-flows/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Three Creative YouTube Executions</title>
		<link>http://blog.publicisdigital.com.au/2009/06/30/three-creative-youtube-executions/</link>
		<comments>http://blog.publicisdigital.com.au/2009/06/30/three-creative-youtube-executions/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 01:28:56 +0000</pubDate>
		<dc:creator>Sam Granleese</dc:creator>
				<category><![CDATA[Design / Usability]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=715</guid>
		<description><![CDATA[A common online video advertising execution: upload a 30 second TVC to YouTube, cross your fingers and make a wish.
YouTube&#8217;s spotlight linking and embedding features, that make online video unique from broadcast video, have still not really been utilised enough at a creative level. Doing so gives a much greater chance of using power the [...]]]></description>
		<wfw:commentRss>http://blog.publicisdigital.com.au/2009/06/30/three-creative-youtube-executions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are You Listening Yet?</title>
		<link>http://blog.publicisdigital.com.au/2009/05/20/are-you-listening-yet/</link>
		<comments>http://blog.publicisdigital.com.au/2009/05/20/are-you-listening-yet/#comments</comments>
		<pubDate>Tue, 19 May 2009 13:13:39 +0000</pubDate>
		<dc:creator>Sam Granleese</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=685</guid>
		<description><![CDATA[
To paraphrase Lisa Simpson: is it better for your brand to be thought the fool, than to enter the world of social media and remove all doubt?
Perhaps. Or perhaps you&#8217;re missing the point.
Whether your brand is worth knowing about, or is not worth knowing about, it will exist amongst conversations within social networks, such is [...]]]></description>
		<wfw:commentRss>http://blog.publicisdigital.com.au/2009/05/20/are-you-listening-yet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
