January 31st, 2008 Posted by: tim Comments (0)
New York City’s St.Regis Hotel has just opened a technology-driven, interactive wine bar that lets guests explore for themselves the wide variety of wines available.
Adour features built-in interactive technology from Potion Design helps patrons choose a wine by allowing them to browse Adour’s complete wine list by wine type, country and varietal. Computer menus are projected from the ceiling onto the bar, and patrons make their choices by pressing on the bar’s surface.
When a visitor selects a wine, a rosette appears that contains information about the wine on its five petals. Adour’s Wine Director manages the wine list using a custom-designed content management system, and can update the interactive bar on a daily basis or for a special occasion.
January 23rd, 2008 Posted by: Andy Comments (0)
I’ve seen a few campaigns that use the web and mobile interaction but none as engaging as this example. LMFM have created a site for an upcoming book 3 Para that marries film, a mobile application and a voice recognition system, so you dictate what action the soldiers take. Since I’m not in the UK I couldn’t actually use the mobile phone component of the site but I checked out the demo which give a quick overview of how the campaign works. I hope the site had more than just the one mobile interaction point as it feels more like a execution waiting for an campaign than a tailored piece just for the campaign. Anyway the technology is cool.
If your in the UK here’s the link 3-para.co.uk
January 11th, 2008 Posted by: Andy Comments (0)
I posted about this technology a few months ago. This online application allows users to upload an image and resize it dynamically. The image will lose only the areas of the image that are not crucial while keeping the same balance and composition no matter the proportions.
Try it for yourself.
January 9th, 2008 Posted by: kristy Comments (0)
Ok so this image is a little misleading, but I promise that if you watch this video on head tracking for desktop VR displays using the Wii remote, you will be amazed. I was.
December 18th, 2007 Posted by: Rhoda Comments (1)
The mobile world has recently celebrated the 15 year anniversary of the text message – the scary thing is that most technology has evolved during our lifetimes and we’re not that old. What’s next for a sector that’s done it all?There’s an age old saying that if you reach the top quickly, the only way to go is back down. And for everything, this point must be reached.
When the iPod first launched a couple of years ago, a few people were sceptical about buying one as mobile companies had already began including mp3 technology in their handsets. Just a few years later, Apple has integrated them both, with great success. However, it was just the next logical step.
Just think, about 15 years ago when the very first text message was sent, it was on a screen that you could only fit one word at a time and on a handset that could rival a brick. When mobile handsets started to take off and weren’t just fashion accessories for Wall Street anymore, we saw a number of changes made to them over a very short period of time which ended up with the finished product we are all so fond of today. Read more
December 14th, 2007 Posted by: Rhoda Comments (1)
This is the Hertz Christmas thankyou e-card to its customer database; a small budget, big challenge, and certainly not what you’d expect from Hertz.
The Hertz brief had two objectives. The first was to create an eDM with a Christmas message and a small gift (various discounts on rental) for #1 Club Gold customers. The second was to build the customer database Âwhich was the challenging aspect of the job. Due to its token nature, we couldn’t rely on the gift to help achieve this objective. To increase the chances of the eDM going viral, we needed a powerful idea. Our solution was entertainment with a personal touch; turning the experience itself into the gift. Read more
New York City’s St.Regis Hotel has just opened a technology-driven, interactive wine bar that lets guests explore for themselves the wide variety of wines available.
