October 17th, 2007 Posted by: Andy Comments (0)
In the UK movie goers are interacting with brands on screen through motion sensors. I posted about this technology a few months ago and this is the first branded experience I have come agross using this new technology. Read here
This is an extract from contagiousmagazine.com
Unsuspecting cinema goers around the UK are about to be involved in an interactive game on Saturday night, with audiences competing against others around the country. Volvo, the brand behind the initiative, will ask filmgoers to wave their arms to the left and right in order to control the new Volvo XC70 on screen, directing it around obstacles and running over bonuses. The aim is to score as many points as possible, and after a couple of practices, audiences at the 8.30 showing of Disney family flick Ratatouille, in twelve Cineworld cinemas will go head to head in a virtual contest. A camera placed at the front of the cinema linked with a computer records the audience’s movements and converts that to influence the car’s direction. The audience is superimposed over the game, so controllers can see the impact they’re having, and who’s not pulling their weight.
October 15th, 2007 Posted by: kristy Comments (0)
…While the display records the current number of hits the owner’s name returns – as a quantifiable measure of worth. The ‘value’ of the ring is thus updated every time it’s inserted back in its docking station.
*Sigh*
My name for example returned a modest 183,000 results. Although I have to admit I don’t think any of them are actually referencing me personally.
This is really beside the point though, because what strikes me about this concept is its interpretation of the ring as a status symbol – seemingly redefined for the information age.
Unfortunately orange really isn’t my colour.
A project by Markus Kison
September 11th, 2007 Posted by: kristy Comments (0)
Honda has set up an internet TV channel to bring the behind the scenes F1 content to fans. The site features a user friendly video player which allows you to choose from competitions, grand prix previews, driver interviews and special event features. This site is a pure gold for F1 fans starved of video content.
September 11th, 2007 Posted by: kristy Comments (0)
Microfts campaign for its Xbox 360 game Blue Dragon is a great example of how digital advertising is breaking away from the constraints of the PC and into outdoor. In the game, the protagonists shadow transforms into a dragon when he fights, a fact dramatically brought to life by seven storey high projections on the Shibuya Prime building in Tokyo, which mingled the actual shadows of passers by with pre programmed shadows of fantastical beasts.
September 6th, 2007 Posted by: Andy Comments (0)
Apple have unveiled their latest update to the ipod range, the iPod Touch. The iPod Touch take its design cues from the popular iPhone with it’s large “revolutionary multi-touch” interface, apple have also added Wi-Fi and internet browsing capabilities. This gives the new ipod the ability to download and access the itunes store while on the move. The thickness of the iPod is a miniscule 0.8 cm. So when can I get one? You will have to wait 4 weeks.
See it here
So with the Wi-Fi ability it may make the iphone a little less attractive as users will be able to use VoIP on their ipods in the near future.
August 28th, 2007 Posted by: Andy Comments (0)
Amazing technology. Images can be dynamically resized by shuffling around elements within the image. Not sure how they do this but could have many applications for scalable media placements.
Article via milkandcookies.com
