I’ve seen a few campaigns that use the web and mobile interaction but none as engaging as this example. LMFM have created a site for an upcoming book 3 Para that marries film, a mobile application and a voice recognition system, so you dictate what action the soldiers take. Since I’m not in the UK I couldn’t actually use the mobile phone component of the site but I checked out the demo which give a quick overview of how the campaign works. I hope the site had more than just the one mobile interaction point as it feels more like a execution waiting for an campaign than a tailored piece just for the campaign. Anyway the technology is cool.
I posted about this technology a few months ago. This online application allows users to upload an image and resize it dynamically. The image will lose only the areas of the image that are not crucial while keeping the same balance and composition no matter the proportions.
Ok so this image is a little misleading, but I promise that if you watch this video on head tracking for desktop VR displays using the Wii remote, you will be amazed. I was.
The mobile world has recently celebrated the 15 year anniversary of the text message – the scary thing is that most technology has evolved during our lifetimes and we’re not that old. What’s next for a sector that’s done it all?There’s an age old saying that if you reach the top quickly, the only way to go is back down. And for everything, this point must be reached.
When the iPod first launched a couple of years ago, a few people were sceptical about buying one as mobile companies had already began including mp3 technology in their handsets. Just a few years later, Apple has integrated them both, with great success. However, it was just the next logical step.
Just think, about 15 years ago when the very first text message was sent, it was on a screen that you could only fit one word at a time and on a handset that could rival a brick. When mobile handsets started to take off and weren’t just fashion accessories for Wall Street anymore, we saw a number of changes made to them over a very short period of time which ended up with the finished product we are all so fond of today. Read more
This is the Hertz Christmas thankyou e-card to its customer database; a small budget, big challenge, and certainly not what you’d expect from Hertz.
The Hertz brief had two objectives. The first was to create an eDM with a Christmas message and a small gift (various discounts on rental) for #1 Club Gold customers. The second was to build the customer database Âwhich was the challenging aspect of the job. Due to its token nature, we couldn’t rely on the gift to help achieve this objective. To increase the chances of the eDM going viral, we needed a powerful idea. Our solution was entertainment with a personal touch; turning the experience itself into the gift. Read more
November 21st, 2007 Posted by: Sam Granleese Comments (2)
Shipping today is the brand-spanking-new e-book reader ‘Kindle’ from Amazon: predicted by some to grow the electronic-print media industry in the same way the proliferation of Apple’s iPod has done for music and portable audio/video. Amazon hopes it can achieve this by integrating unique hardware with a special online service, ala iTunes Store + iPod.
Central to this integration is the device’s built-in internet access and a special section of Amazon’s online store dedicated to digital publications. Instead of using short-range Wi-Fi, the Kindle taps into US mobile carrier Sprint’s much larger 3G mobile network and uses this primarily to load its content on to the device: although it has an SD card slot and a USB cable, Amazon expects most users to download their reading material online, regardless of where they may be. Read more
Well not literally, we don't actually have a club. But we are always on the lookout for talented individuals.
So if you think you qualify then give us a bell or an email or a txt.
