June 23rd, 2009 Posted by: Andrew Reeves Comments (0)
Orange drum
Meeting with the lovely folks at eyeblaster last week – i asked them if there were any examples of Augmented reality beginning to creep into creative they are serving and assisting in developing.
They have come back with an excellent example of how similar technology to AR is being used to bring interactivity from ad into the real-world via webcams.
Orange
have developed this ad unit with a virtual drum feature that allows you to ‘keep the beat’ via drumming on virtual pads via your computers virtual webcam.
The functionality is definitely cool, and I expect as type of ad becomes becomes more popular designers will enhance and improve the look and overall user experience.
Omniture Genesis a service extension that allows integration of ad server and 3rd party offline data integration (at a price) is expanding it service offering to include a number of new data inputs.
- Dynamic Logic’s online advertising effectiveness and brand measurement tools
- TNS Media competitive intelligence, audience demographics and behavioural profiling
- Attitudinal and lifestyle data
We can certainly expect to see more of this type of integrated analytics product. Omniture also recently announced integration of simple social media tracking. And we recently learned of their own landing page optimisation product called ‘Test & Learn’. All in all Omniture now have a powerful little suite of tracking services.
Come on Google – where is doubleclick / ad planner 2.1?
Recent numbers from emarketer.com shows huge growth in online coupon redemption in the US last year. 13% of online coupons were redeemed in 2008, versus only a 1% redemption rate for print coupons.
R
Online coupons still have a long way to go versus their more traditional counterpart, they currently represent only 1% of the 2.6 billion coupons offered annually in the US.
With a recession knocking on our door, retailers will be looking for new ways to drive consumers in store. How long until Australia retailers improve their infrastructure to allow online couponing to flourish here? How will mobile coupons change things? Stay tuned in 2009.
The Fin Review recently interviewed 34 CEO’s from Australia’s top companies on their views of the upcoming year and their priorities for 09. The article shone a bright light on the corporate lingo our clients will be speaking coming into the new year and if you were thinking it’s all about innovation, consumer focus, creativity, differentiation, being brave and taking risks. Think again.
The rhetoric centres on caution, risk management, cost cutting and improving productivity. Many CEO’s dwell on the time they are taking to identify and manage risks, risk reporting, reducing personnel costs, tightening costs across business, sound risk management, cost reduction programmes, managing expense bases, cost control, driving efficiencies, cutting waste, and so on and so on. Only 3 of the 34 interviewed alluded to their brand strength/value or having a customer focus as the central pillars of their business strategy coming into ‘09.
Gail Kelly, Westpac’s CEO was the only one to talk about the business focus being centred on the customer.
October 31st, 2008 Posted by: Sam Granleese Comments (0)
The so-called Browser Wars are just starting to get interesting.
Ubiquity: “An experiment into connecting the Web with language” was quietly released into the Mozilla open-source community, in late August. Essentially a command-prompt add-on to Firefox 3.0, Ubiquity reduces 1-2 minute web based functions such as looking up a map to paste into an email into a 5 second one word command (watch the six-minute vlog above for a few astonishing examples).
Appropriately titled, Ubiquity is one of the first next-generation browser-based tools that Kevin Kelly predicted in his TED Talk in December last year would begin harnessing the power of ubiquitous data for users.
How is this relevant to advertisers? More ways than I alone will think of, but here are two:
1. It further highlights the importance of product or inventory database sharing with the online community so they can improve your services the way they want them, and
2. Ubiquity reinforces why it is vital that online communications, that advertisers are able to control, are simplified, centrally managed and considered for search engine and application optimization.
An Aussie company is gearing up to release a computer headset that allows people to control video games using only the power of their minds.
In short, this cool little device features 16 sensors that measure electrical impulses from the brain, enabling machines to register facial expressions, emotions and even cognitive thoughts by visualising them.
Players will be able to just think about performing actions, such as lifting or pushing objects or making them disappear, and have the game act accordingly without the need to push any keys or buttons.
While the headset will work in a very limited sense with existing titles, Emotiv CEO and co-founder Nam Do said the major game developers and publishers were designing a number of their upcoming titles to take full advantage of the technology.
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