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	<title>Publicis Digital &#187; Our Work</title>
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	<link>http://blog.publicisdigital.com.au</link>
	<description>updates from the digital world</description>
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		<title>ReadyRooms.com Launch</title>
		<link>http://blog.publicisdigital.com.au/2009/10/21/readyrooms-com-launch/</link>
		<comments>http://blog.publicisdigital.com.au/2009/10/21/readyrooms-com-launch/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 23:07:58 +0000</pubDate>
		<dc:creator>Sam Granleese</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Our Work]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=828</guid>
		<description><![CDATA[
This weekend Mojo &#38; ZenithOptimedia launched a campaign for Jetset Travelworld Group&#8217;s new website Ready Rooms.com with a TVC, performance media and a complimentary paid search campaign.
Ready Rooms offers fantastic deals on hotels and, unlike most other travel sites, you can book up to 12 months in advance.
Check it out at www.readyrooms.com when you&#8217;re planning [...]]]></description>
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		<title>8,000 Chick Flick Club Fans And Counting</title>
		<link>http://blog.publicisdigital.com.au/2009/10/06/8000-chick-flick-club-fans-and-counting/</link>
		<comments>http://blog.publicisdigital.com.au/2009/10/06/8000-chick-flick-club-fans-and-counting/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 06:55:03 +0000</pubDate>
		<dc:creator>Sam Granleese</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=810</guid>
		<description><![CDATA[
Last month we launched a Facebook community for women to discuss and celebrate the films they love, the Chick Flick Club, for Skinny Cow Icecream. Since then over 8,000 Australian women have become fans of the community and continue to visit the site regularly to interact with Skinny and other like-minded chick flick connoisseurs. 
Based [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Member’s Welcome.</title>
		<link>http://blog.publicisdigital.com.au/2009/09/09/member%e2%80%99s-welcome/</link>
		<comments>http://blog.publicisdigital.com.au/2009/09/09/member%e2%80%99s-welcome/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 00:05:12 +0000</pubDate>
		<dc:creator>Simon Morgan</dc:creator>
				<category><![CDATA[Design / Usability]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=793</guid>
		<description><![CDATA[Our latest launch for client Virgin Mobile.
Virgin Mobile’s Members’ Lounge is the pointy bit of a new approach to Telco marketing based around rewarding members for their custom, rather than hooking them in on fancy plans and deals and then forgetting about them.
In the new world of Virgin Mobile, members get benefits like: 

Access to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Daylesford takeover of NineMSN</title>
		<link>http://blog.publicisdigital.com.au/2009/09/04/daylesford-takeover-of-ninemsn/</link>
		<comments>http://blog.publicisdigital.com.au/2009/09/04/daylesford-takeover-of-ninemsn/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 06:36:45 +0000</pubDate>
		<dc:creator>kristy</dc:creator>
				<category><![CDATA[Our Work]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=788</guid>
		<description><![CDATA[ 





We recently launched the digital component of the Daylesford campaign for Tourism Victoria with a homepage takeover of NineMSN.
Users were encouraged to click on an MREC banner, whereupon the takeover panel popped up and delivered a 60-second version of the Daylesford TVC featuring Isabel Lucas.  A massive 32% of browsers chose to do so!


  [...]]]></description>
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		<title>Toyota Kluger&#8217;s New Father&#8217;s Day Application</title>
		<link>http://blog.publicisdigital.com.au/2009/08/25/toyota-klugers-new-fathers-day-application/</link>
		<comments>http://blog.publicisdigital.com.au/2009/08/25/toyota-klugers-new-fathers-day-application/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 23:47:50 +0000</pubDate>
		<dc:creator>Dixie</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Our Work]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=766</guid>
		<description><![CDATA[We have just completed a nifty little flash application for Toyota, allowing users to create a cartoon hero version of their Dad. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Case Study: L’Oreal Paris Beauty Club</title>
		<link>http://blog.publicisdigital.com.au/2009/04/21/case-study-l%e2%80%99oreal-paris-beauty-club/</link>
		<comments>http://blog.publicisdigital.com.au/2009/04/21/case-study-l%e2%80%99oreal-paris-beauty-club/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 03:30:15 +0000</pubDate>
		<dc:creator>Rhoda</dc:creator>
				<category><![CDATA[Our Work]]></category>
		<category><![CDATA[L’Oréal CRM brand]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=656</guid>
		<description><![CDATA[The Challenge
L’Oréal Paris operate in a highly competitive category, with a plethora of similar products all communicating their promises via the same media channels. They needed a communication program that enabled them to stand out from the competition.
The Discovery
Research with women revealed several home truths that informed our strategy:
-women crave fashion &#38; beauty advice
-they are [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Fujifilm Friendominoes</title>
		<link>http://blog.publicisdigital.com.au/2009/04/09/fujifilm-friendominoes/</link>
		<comments>http://blog.publicisdigital.com.au/2009/04/09/fujifilm-friendominoes/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 06:12:29 +0000</pubDate>
		<dc:creator>Dixie</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Applications]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Fujifilm]]></category>
		<category><![CDATA[Games]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=642</guid>
		<description><![CDATA[FUJIFILM Australia has launched a new Facebook application called Fujifilm Friendominoes®. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Corolla&#8217;s Fighting Kittens</title>
		<link>http://blog.publicisdigital.com.au/2008/11/06/corollas-fighting-kittens/</link>
		<comments>http://blog.publicisdigital.com.au/2008/11/06/corollas-fighting-kittens/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 22:46:16 +0000</pubDate>
		<dc:creator>kristy</dc:creator>
				<category><![CDATA[Design / Usability]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[corolla kittens campaign]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=320</guid>
		<description><![CDATA[
Mojo Sydney and Toyota have just launched the new Corolla campaign. The headliner is a 60 second piece for cinema and is also accompanied by a 45 for television, and a 15 to be launched in January, as well as outdoor and a completely re-created corolla site.
Based on the idea ‘Packed with a lil’ action’ [...]]]></description>
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