This weekend Mojo & ZenithOptimedia launched a campaign for Jetset Travelworld Group’s new website Ready Rooms.com with a TVC, performance media and a complimentary paid search campaign.
Ready Rooms offers fantastic deals on hotels and, unlike most other travel sites, you can book up to 12 months in advance.
Check it out at www.readyrooms.com when you’re planning your next getaway. There are lots of amazing launch deals and some great rooms for under $100 per night.
Last month we launched a Facebook community for women to discuss and celebrate the films they love, the Chick Flick Club, for Skinny Cow Icecream. Since then over 8,000 Australian women have become fans of the community and continue to visit the site regularly to interact with Skinny and other like-minded chick flick connoisseurs.
Based in Facebook, where over three quarters of Skinny’s core audience log in each month, women can engage with Skinny to discuss and review ‘chick’ oriented films much like a book club. They are then able to rent a selection of DVDs free* from a list of over 500 chick flicks with home delivery through a partnership with online DVD rental service Quickflix.
“One of our main objectives was to leverage the positive sentiment and loyalty The Skinny Cow Ice cream had generated since launching in Australia last year. The Chick Flick Club is a unique content platform to encourage women to talk about and try our brand” says Mauricio Alarcon (Head of Marketing, Nestle Peters). Read more
Virgin Mobile Members' Lounge
Our latest launch for client Virgin Mobile.
Virgin Mobile’s Members’ Lounge is the pointy bit of a new approach to Telco marketing based around rewarding members for their custom, rather than hooking them in on fancy plans and deals and then forgetting about them.
In the new world of Virgin Mobile, members get benefits like:
We recently launched the digital component of the Daylesford campaign for Tourism Victoria with a homepage takeover of NineMSN.
Users were encouraged to click on an MREC banner, whereupon the takeover panel popped up and delivered a 60-second version of the Daylesford TVC featuring Isabel Lucas. A massive 32% of browsers chose to do so!
We have just completed a nifty little flash application for Toyota, allowing users to create a cartoon hero version of their Dad.
The aim was to leverage Kluger’s positioning as the ultimate family car and own Father’s Day. So we created a user experience that was fun & engaging for kids and Mums whilst also speaking directly to Dads.
Go on, hero-fy your Dad now! http://www.toyota.com.au/klugerhero
The Challenge
L’Oréal Paris operate in a highly competitive category, with a plethora of similar products all communicating their promises via the same media channels. They needed a communication program that enabled them to stand out from the competition.
The Discovery
Research with women revealed several home truths that informed our strategy:
-women crave fashion & beauty advice
-they are enthusiastic trialists of new beauty products
-they are extremely time poor, so are looking for efficient ways to gather information
The confluence of these insights revealed an opportunity. L’Oreal Paris could break through the market clutter by creating a direct communication channel in the form of an e-newsletter. Read more
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