I will be speaking at Sydney’s AdTech 2012 on “Fragmented Storytelling In An Evolving Media Environment” (Wednesday 11am). My co-panelist is Jeff Julian, a great production designer who among other films has worked on Spielberg’s ‘Minority Report’. I thought it might be a cool idea to document the evolution of my own talk here:
Storify is a tool that has been around which is kind of like a curated friendfeed. You select and pull together whatever helps you tell your story. It is probably more suited to non-fiction than fictional stories but I haven’t researched into the latter ones.
Have a look and if you are interested, drop me a comment or reference link. And I hope to see you at AdTech tomorrow!
This week’s Klubi takes in a strange mix of topics. From game and music mashups to the fate of three little piggies there is a little something of everything. Well, almost everything. Enjoy.
Now this is how you launch a game. Angry Birds in Space. Real space.
The new Guardian promo shows how the story of the Three Little Pigs would be reported on today.
A trailer for the strangest/greatest game mash-up I have ever seen. Mario and Portal. Download and try it here. Works on Mac & PC. Extra points for The Wizard references in the trailer.
With the recent announcement of the third generation iPad this vid speculates on amazing future features.
Fantastic game project from the Publicis stable. Snake the Planet!
Simple but perfectly executed short about the hidden fun of Buenos Aires.
The next installment of the fantastic Converse 3 Artist 1 Song project. This is made all that much better with a complimentary live action video directed by Jamie Hewlett and starring the Gorillaz. Dig the track? Check out the insane thirteen minute version here.
We are pretty excited about an innovative project coming out of the Publicis stable: “Snake the Planet!”
Publicis Mojo, Finch and Mobile Projection Unit (MPU) Sydney have developed and documented a world-first in terms of mobile gaming: Called “Snake the Planet!”, the classic mobile game Snake has been adapted for the urban canvas and can now be played via projection on any building or facade.
The three companies have worked together to deliver a brand new contextual gaming experience. When ‘Snake the Planet!” is projected onto buildings, each level is generated individually based on the facade on which it’s being played. Every window, door frame or sign becomes a boundary and obstacle in the game. With ‘Snake the Planet’, any facade turns into a screen for urban gaming.
“The project is a great example of collaboration and creativity at the intersection of media, entertainment and technology”, said Craig Davis, Mojo’s Chief Creative Officer.
Tim Buesing, Mojo’s Creative Director Digital and Experience said, “Working with MPU and Finch shows how Mojo is committed to developing new formats and ideas. “Snake the Planet!” is an amazing innovation and we will enjoy developing it further.”
Rene Christen, one of MPU’s members added, “We really like that Guerrilla element of just cruising around the city and throwing a game of Snake up on any building we like, it makes it immediately accessible for everyone.” Watch his explanation in detail here.
“Finch is always looking for new and exciting technology as well as the re-purposing of existing technology so we’re thrilled to be involved with such an amazing project as Snake the Planet!” adds Emad Tahtouh, Creative Technologist at Finch.
“Snake the Planet!” has already been selected for Sydney’s Vivid Festival in May 2012. Publicis Mojo and Finch have teamed up with MPU to launch the project and have documented it with Finch’s Alexander Roberts as director. Together they will develop the project further towards an iPad application and eventually release the code as open source.
We couldn’t help but notice our many creative instagramming colleagues at Mojo, Zenith Optimedia and Razorfish.
We are now gathering a collection of ‘Best of Mojo, ZO and Razorfish’.
No need to email. As you would know the simplest way is to add a hashtag, in this case #mozoraz to a pic and it shall automatically be in our collection.
Users can add #mozoraz straight from within the Instagram app (as a comment).
Or, if they feel like browsing through their own genius back catalogue of iPhoneography, they can use http://web.stagram.com and log in with their Instagram account.
Too easy!
Expect the opening of the Mojo, ZO, Razorfish gallery soon.
There will be canapes and celebrities, promise.
We couldn’t help but notice our many creative instagramming colleagues at Mojo, Zenith Optimedia and Razorfish.
We are now gathering a collection of ‘Best of Mojo, ZO and Razorfish’. No need to email. As you would know the simplest way is to add a hashtag, in this case #mozoraz to a pic and it shall automatically be in our collection. Users can add #mozoraz straight from within the Instagram app (as a comment). Or, if they feel like browsing through their own genius back catalogue of iPhoneography, they can use http://web.stagram.com and log in with their Instagram account.
Too easy!
Expect the opening of the Mojo, ZO, Razorfish gallery soon. There will be canapes and celebrities, promise.
October 21st, 2009 Posted by: Sam Granleese Comments (0)
This weekend Mojo & ZenithOptimedia launched a campaign for Jetset Travelworld Group’s new website Ready Rooms.com with a TVC, performance media and a complimentary paid search campaign.
Ready Rooms offers fantastic deals on hotels and, unlike most other travel sites, you can book up to 12 months in advance.
Check it out at www.readyrooms.com when you’re planning your next getaway. There are lots of amazing launch deals and some great rooms for under $100 per night.
October 6th, 2009 Posted by: Sam Granleese Comments (0)
Last month we launched a Facebook community for women to discuss and celebrate the films they love, the Chick Flick Club, for Skinny Cow Icecream. Since then over 8,000 Australian women have become fans of the community and continue to visit the site regularly to interact with Skinny and other like-minded chick flick connoisseurs.
Based in Facebook, where over three quarters of Skinny’s core audience log in each month, women can engage with Skinny to discuss and review ‘chick’ oriented films much like a book club. They are then able to rent a selection of DVDs free* from a list of over 500 chick flicks with home delivery through a partnership with online DVD rental service Quickflix.
“One of our main objectives was to leverage the positive sentiment and loyalty The Skinny Cow Ice cream had generated since launching in Australia last year. The Chick Flick Club is a unique content platform to encourage women to talk about and try our brand” says Mauricio Alarcon (Head of Marketing, Nestle Peters). Read more
Well not literally, we don't actually have a club. But we are always on the lookout for talented individuals.
So if you think you qualify then give us a bell or an email or a txt.
