March 25th, 2009 Posted by: Dixie Comments (0)
A banner’s only as good as its click through and conversion rate. Right? Wrong…
It seems that soon enough a few new banner formats and performance metrics will finally allow marketers to make more of an impression online, and more importantly, provide them with the means to prove it.
Recently the Online Publisher’s Association unveiled a plan to launch three new ad formats to free-up creativity & ultimately reduce clutter. At this stage, 24 OPA members including the New York Times have signed up to launch at least 1 of the new formats by the 1st July. Their options will include: Read more
March 25th, 2009 Posted by: Andy Comments (0)
CP+B have thought up another great little idea for Burger King. They tracked down people from the far reaches of the world who are “Whopper Virgins”. The mini documentary is an engaging piece of content. This is not my favourite BK campaign but I give CP+B thumbs up for continuing to challenge what advertising is and can be.
whoppervirgins.com
March 19th, 2009 Posted by: Andrew Reeves Comments (0)
Some useful data presented by marketing services provider Returnity provides some insights into the current state of commercial email. The comprehensive report presents data and discusses the various ins and out of subject lines, open rates and personalisation and the subsequent affect these elements have on user interaction.
One thing that occurred to me in reading this report, in particular the section on segmentation, was how the newly adopted forms of content distribution (RSS, Social Media, and Twitter) might also soon have consider similar principles in order to remain relevant to their audiences. So, whilst we might all now opt-in for the wonderful rants of experts on twitter and news feeds from TechCruch, we are quickly being overrun by these sources and we might lose interest.
March 17th, 2009 Posted by: Andrew Reeves Comments (0)
Need some help in coming up with an engaging piece of branded content? This piece of work from Penguin has just taken top honours at the SXSW conference in the US. And instead of satisfying themselves with one digital experience to sell a range of classic tales, it seems that have commissioned 6 authors to each interpret a classic tale in a new way. Synopses for the classic books and their respective tales are available here
In a nutshell the 6 authors created 6 interactive story telling experiences inspired by 6 classic penguin books and they use all sorts of different and wonderful techniques to do so.
Maps – Link
Choose you own adventure style – Link
A live written relationship – Link
An illustrated statistical experience – Link
A life cast – Link
And a game – Link
Of course after you have been entertained you can then go ahead and buy the original stories published by penguin classics.
Key takeout: a good story makes for a compelling experience, content wins again.
March 16th, 2009 Posted by: kristy Comments (0)
Recent numbers from emarketer.com shows huge growth in online coupon redemption in the US last year. 13% of online coupons were redeemed in 2008, versus only a 1% redemption rate for print coupons.
R
Online coupons still have a long way to go versus their more traditional counterpart, they currently represent only 1% of the 2.6 billion coupons offered annually in the US.
With a recession knocking on our door, retailers will be looking for new ways to drive consumers in store. How long until Australia retailers improve their infrastructure to allow online couponing to flourish here? How will mobile coupons change things? Stay tuned in 2009.
March 4th, 2009 Posted by: Andy Comments (0)
Over at Mashable they noticed that the new skittles brand social media experiment has slightly back fired. They have changed the homepage from pulling in twitter chatter to a now more controlled Facebook page. Mashable noted there were a lot of negative teets flowing in and that the “jokes might have been a bit too harsh for Skittles”.
I’m sure most of this chatter was due to the new direction for skittles and should die down. Hell I even tried it. I did it more as a test to see if it had been filtered. I’m undecided if the social media hub direction is a good path or not for a brand to go down. It feels a little haphazard at the moment. I don’t disagree they shouldn’t be in this space but to put all your eggs in one basket seems to lack direction.
Read article here
