July 17th, 2009 Posted by: phil Comments (0)
Google’s quarterly profit was ahead (slightly) of Wall St expectations with revenue growth of 3%. Unless you have Google shares, that’s not so interesting, but in the official announcement, there were some interesting points.
Clicks for sponsored links increased 15% year-on-year for Q2 (there was 17% growth in Q10.
The CPC decreased 13% year on year, but was up 5% compared to Q1.
This is very much in line with what we are seeing for our own clients, but there are big variations between sectors. Finance and Automotive in particular are still well down on the same time last year, but we are seeing similar levels in travel.
July 13th, 2009 Posted by: Andrew Reeves Comments (0)
Craig on collaboration and the current state of agencies…
http://tinyurl.com/lw75qm
June 3rd, 2009 Posted by: Andrew Reeves Comments (0)
This is article via mashable - got me thinking about a recent project we had conducted at the agency which involved assessing media properties based not only standard media metrics; audience and reach, but considering the extent to which audiences were engaged beyond the box in related channels (Website, Twitter, Video clips in YouTube etc).
Its one thing to think about this from an audience POV, but how is TV using this understanding of multi-dimensional media engagement? This article discusses some case studies. Read more
May 19th, 2009 Posted by: Andrew Reeves Comments (0)
Some sexy data analytics News from Marketing Vox http://tinyurl.com/rar6ek
Omniture Genesis a service extension that allows integration of ad server and 3rd party offline data integration (at a price) is expanding it service offering to include a number of new data inputs.
- Dynamic Logic’s online advertising effectiveness and brand measurement tools
- TNS Media competitive intelligence, audience demographics and behavioural profiling
- Attitudinal and lifestyle data
We can certainly expect to see more of this type of integrated analytics product. Omniture also recently announced integration of simple social media tracking. And we recently learned of their own landing page optimisation product called ‘Test & Learn’. All in all Omniture now have a powerful little suite of tracking services.
Come on Google – where is doubleclick / ad planner 2.1?
March 26th, 2009 Posted by: Andrew Reeves Comments (0)
This is a neat little idea (via Springwise) that maps out and reviews play grounds. Using Google maps to power the content, the owners have also developed community features and offer users down loadable gadgets.
KaBOOM! are a not for profit organisation so they are keenly focused on community and raising funds for associated causes. They are currently running a a playground finder promotion where; $100K, a celebrity face and your favourite cause all come together to help them document 100,000 play grounds in a hundred days..
No doubt this will prove a valuable resource for parents of energetic healthy outdoorsy children, not too mention being a great community project.
March 25th, 2009 Posted by: Dixie Comments (0)
A banner’s only as good as its click through and conversion rate. Right? Wrong…
It seems that soon enough a few new banner formats and performance metrics will finally allow marketers to make more of an impression online, and more importantly, provide them with the means to prove it.
Recently the Online Publisher’s Association unveiled a plan to launch three new ad formats to free-up creativity & ultimately reduce clutter. At this stage, 24 OPA members including the New York Times have signed up to launch at least 1 of the new formats by the 1st July. Their options will include: Read more
