On Monday I spent the day at DMMS09 an event that saw string of digital marketing and agency types address a large and mostly awake crowd at the Hilton on the Park Melb.
I was bristling with caffeine and so managed to capture quite a few notes which I’ll drop highlights of here for your review and historical reference. (note i missed the first 2 speakers so don’t have notes from sessions by The Population or Publicis Digital) Read more
Google and mobile advertising marketplace AdMob both announced today that AdMob had agreed to be acquired by Google for US$750 million.
AdMob are a mobile advertising marketplace and platform, connecting mobile site and application owners with mobile advertisers – theoretically the same as Google’s AdSense and Content Network work on the traditional internet. AdMob has served more than 100 billion ads since launching in January 2006, and over 10 million in September alone.
For each ad served, AdMob leverages handset and operator data, which enable demographic, device, and operator targeting for advertisers. They also offer cost-per-click buying options that fit into Google’s traditional performance & relevance oriented auction model.
Until recently, Google has concentrated it’s mobile efforts on two fronts: growing mobile web usage (via distributing its Android mobile operating system amongst as many phones/carriers that Google can convince) and mobile search. But by adding the AdMob platform to their offering they now have a huge inventory and distribution that now gives Google undisputed ownership of the total global mobile ad market. By Google’s own account, they now have a dominant position in three of the four pillars of mobile advertising (see below). Read more
This weekend Mojo & ZenithOptimedia launched a campaign for Jetset Travelworld Group’s new website Ready Rooms.com with a TVC, performance media and a complimentary paid search campaign.
Ready Rooms offers fantastic deals on hotels and, unlike most other travel sites, you can book up to 12 months in advance.
Check it out at www.readyrooms.com when you’re planning your next getaway. There are lots of amazing launch deals and some great rooms for under $100 per night.
Last month we launched a Facebook community for women to discuss and celebrate the films they love, the Chick Flick Club, for Skinny Cow Icecream. Since then over 8,000 Australian women have become fans of the community and continue to visit the site regularly to interact with Skinny and other like-minded chick flick connoisseurs.
Based in Facebook, where over three quarters of Skinny’s core audience log in each month, women can engage with Skinny to discuss and review ‘chick’ oriented films much like a book club. They are then able to rent a selection of DVDs free* from a list of over 500 chick flicks with home delivery through a partnership with online DVD rental service Quickflix.
“One of our main objectives was to leverage the positive sentiment and loyalty The Skinny Cow Ice cream had generated since launching in Australia last year. The Chick Flick Club is a unique content platform to encourage women to talk about and try our brand” says Mauricio Alarcon (Head of Marketing, Nestle Peters). Read more
Earlier this year at Mobile Monday Melbourne Robert Murray, founder of Melbourne-based iPhone gaming developer Firemint, spoke about the risks of building a handset game from scratch, versus doing mobile development work for overseas based console gaming companies. Firemint mainly create mobile game versions of broader game releases for companies like Electronic Arts and Disney. However, it is their original IP game Flight Control for which they are most widely known.
Flight Control was created last year at an estimated budget of $50,000. Game play centers on challenging users to manipulate and drag aircraft with their iPhone touchscreen to designated airport landing areas. The main challenge is to avoid mid-air collisions of different aircraft which become progressively congested. In Australia Flight Control costs $1.19 to download from the iTunes AppStore (USD $0.99) and has now sold 1.3 million downloads.
Back in February Read more
Got some data on twitter upstream and downstream traffic
From this there are a couple of interesting outtakes:
1. Twitter appears to now firmly be embedded as part of an internet users daily practices: they are reading email, searching and Facebooking all before or perhaps simultaneously to twittering. Google is also evidently an essential source of traffic for twitter
2. The big networks and portals are not really benefiting as much from twitter as they might like as a referral traffic driver. There is clearly a very long tail of content links from twutter to all sorts of blogs and destinations; Not that that is big news bloggers and niche publishers have been avid adopters have used it effectively to drive traffic.
* this is web traffic only and does not encapsulate use of applications / mobile twitter clients (Source: Hitwise July 09)
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