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	<title>Publicis Digital &#187; News</title>
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	<link>http://blog.publicisdigital.com.au</link>
	<description>updates from the digital world</description>
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		<title>What&#8217;s this, Robin da Hood?</title>
		<link>http://blog.publicisdigital.com.au/2011/06/17/whats-this-robin-da-hood/</link>
		<comments>http://blog.publicisdigital.com.au/2011/06/17/whats-this-robin-da-hood/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 01:23:56 +0000</pubDate>
		<dc:creator>Simon Morgan</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=1029</guid>
		<description><![CDATA[Renowned as the people&#8217;s champion &#8211; Robin da Hood is up to something methinks.
Find out just a little bit more at http://robindahood.com.au/


  var addthis_pub = 'publicisnz';

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		<title>Google Search Stories</title>
		<link>http://blog.publicisdigital.com.au/2010/02/09/google-search-stories/</link>
		<comments>http://blog.publicisdigital.com.au/2010/02/09/google-search-stories/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 01:12:36 +0000</pubDate>
		<dc:creator>Sam Granleese</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[meme]]></category>
		<category><![CDATA[search stories]]></category>
		<category><![CDATA[UGC]]></category>
		<category><![CDATA[user generated content]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=1007</guid>
		<description><![CDATA[Google appears to have, intentionally or not, started its own meme (as if the 'Googling' generized synonym for search wasn't enough).]]></description>
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		<slash:comments>0</slash:comments>
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		<title>YouTube &#8211; Ad proposition update</title>
		<link>http://blog.publicisdigital.com.au/2010/01/28/youtube-au-impresses/</link>
		<comments>http://blog.publicisdigital.com.au/2010/01/28/youtube-au-impresses/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 01:14:33 +0000</pubDate>
		<dc:creator>Andrew Reeves</dc:creator>
				<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=989</guid>
		<description><![CDATA[From an advertising point of view it has always surprised me how relatively long (it is only 3 years since YouTube launched in Australia) for the YT ad product to evolve. Of course this evolution is very much in keeping with the  Google philosophy of user experience first; ads, monetisation and revenue second]]></description>
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		<title>So what does &#8216;the buzz&#8217; look like for a billion dollar movie?</title>
		<link>http://blog.publicisdigital.com.au/2010/01/05/so-what-does-the-buzz-look-like-for-a-billion-dollar-movie/</link>
		<comments>http://blog.publicisdigital.com.au/2010/01/05/so-what-does-the-buzz-look-like-for-a-billion-dollar-movie/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 06:27:39 +0000</pubDate>
		<dc:creator>Andrew Reeves</dc:creator>
				<category><![CDATA[Consumer Insights]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=955</guid>
		<description><![CDATA[Wow, awesome, spectacular.... a few words that have been used to describe the movie of the moment - Avatar.  I've seen it, you've probably seen it, and well yeah IMHO it's deserved of its accolades. But that's not the point of this post.]]></description>
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		<title>Google gets real-time, for real this time</title>
		<link>http://blog.publicisdigital.com.au/2009/12/08/google-gets-real-time-for-real-this-time/</link>
		<comments>http://blog.publicisdigital.com.au/2009/12/08/google-gets-real-time-for-real-this-time/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 06:41:20 +0000</pubDate>
		<dc:creator>phil</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[live search]]></category>
		<category><![CDATA[real time]]></category>
		<category><![CDATA[realtime search]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[socal search]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=944</guid>
		<description><![CDATA[Google&#8217;s version of real-time search was unveiled today, where &#8216;live&#8217; search results are displayed via AJAX on the search results page.
At first glance, it&#8217;s a pretty nice execution, blending real-time with relevance, rather than just real-time, which is the focus of all new social/real-time search engines.



It looks like the real-time results are surfaced when real-time [...]]]></description>
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		<title>Digital trends for 2010</title>
		<link>http://blog.publicisdigital.com.au/2009/12/08/digital-trends-for-2010/</link>
		<comments>http://blog.publicisdigital.com.au/2009/12/08/digital-trends-for-2010/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 22:50:12 +0000</pubDate>
		<dc:creator>Andrew Reeves</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=939</guid>
		<description><![CDATA[
We recently passed the hat around the media team at ZEDO to see what people thought would be the hot topics for digital in the upcoming year 2010.
Whilst there are some old favourites in the mix, mobile and personalisation, the scope of these rather broadly talked about themes is now beginning to take on a [...]]]></description>
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		<title>Virtual Goods</title>
		<link>http://blog.publicisdigital.com.au/2009/12/03/930/</link>
		<comments>http://blog.publicisdigital.com.au/2009/12/03/930/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 03:08:33 +0000</pubDate>
		<dc:creator>Andrew Reeves</dc:creator>
				<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=930</guid>
		<description><![CDATA[Earlier this week my colleague Sam Granleese posted an entry on this blog debating the notion of user pay content?  I thought therefore it might be a nice follow up to have a little look at another emerging market; that of Virtual goods.  
Now, virtual goods are certainly not a new idea. We [...]]]></description>
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		<title>#DMMS09 Digital Marketing and Media Summit Melbourne</title>
		<link>http://blog.publicisdigital.com.au/2009/11/18/dmms09-digital-marketing-and-media-summit-melbourne/</link>
		<comments>http://blog.publicisdigital.com.au/2009/11/18/dmms09-digital-marketing-and-media-summit-melbourne/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 06:05:15 +0000</pubDate>
		<dc:creator>Andrew Reeves</dc:creator>
				<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=890</guid>
		<description><![CDATA[On Monday I spent the day at DMMS09 an event that saw string of digital marketing and agency types address a large and mostly awake crowd at the Hilton on the Park Melb.]]></description>
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		<title>What AdMob Acquisition Means for Google</title>
		<link>http://blog.publicisdigital.com.au/2009/11/10/what-admob-acquisition-means-for-google/</link>
		<comments>http://blog.publicisdigital.com.au/2009/11/10/what-admob-acquisition-means-for-google/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 00:10:03 +0000</pubDate>
		<dc:creator>Sam Granleese</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=856</guid>
		<description><![CDATA[
Google and mobile advertising marketplace AdMob both announced today that AdMob had agreed to be acquired by Google for US$750 million.
AdMob are a mobile advertising marketplace and platform, connecting mobile site and application owners with mobile advertisers &#8211; theoretically the same as Google&#8217;s AdSense and Content Network work on the traditional internet. AdMob has served [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>ReadyRooms.com Launch</title>
		<link>http://blog.publicisdigital.com.au/2009/10/21/readyrooms-com-launch/</link>
		<comments>http://blog.publicisdigital.com.au/2009/10/21/readyrooms-com-launch/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 23:07:58 +0000</pubDate>
		<dc:creator>Sam Granleese</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Our Work]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=828</guid>
		<description><![CDATA[
This weekend Mojo &#38; ZenithOptimedia launched a campaign for Jetset Travelworld Group&#8217;s new website Ready Rooms.com with a TVC, performance media and a complimentary paid search campaign.
Ready Rooms offers fantastic deals on hotels and, unlike most other travel sites, you can book up to 12 months in advance.
Check it out at www.readyrooms.com when you&#8217;re planning [...]]]></description>
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