Telstra’s QR Code launch teaser campaign broke yesterday.
It’s great to see this technology finally arrive in Australia, and we’re convinced this new tool will change the face of media activation and response marketing. Coupled with the arrival of iPhone in a few short weeks we are clearly also about to see some big behavioral changes in the ways that people use mobile devices.
Where every year for the past five has been labelled by forecasters as ‘the year of the mobile’, the next 12 months will no doubt finally see some dramatic changes.
Two recent stats that reinforce this.
1. In a recent MNet study - 40% of Australians have accessed Mobile Data Services and more specifically the mobile web in the last month.
2. A US study from M:Metrics found that 84.8 percent of iPhone owners use the device to browse the web as compared to 13.1 percent of people who own other mobile devices.
It will be interesting to see how quickly marketers move this time to follow customer adoption of this technology. We’re picking that it will be much faster than the market took to the web - certainly judging by the numbers of conversations we’re currently having.
If you would like to find out more about QR Codes, call us for a presentation… or scan the code above.
