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ANZ is set to become the first bank in Australia to launch a mobile phone banking service and its competitors are expected to follow suit soon.
ANZ is understood to be trialling the service among a small group of customers and plans to roll out commercially in the next couple of weeks. The bank has put up a website containing all the information about mobile banking but spokeswoman Katherine Rellos refused to confirm the news or specify a time frame for rollout.
“Mobile banking is something the bank is looking at and we will be revealing more details in the coming weeks,” she said.
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I’ve seen a few campaigns that use the web and mobile interaction but none as engaging as this example. LMFM have created a site for an upcoming book 3 Para that marries film, a mobile application and a voice recognition system, so you dictate what action the soldiers take. Since I’m not in the UK I couldn’t actually use the mobile phone component of the site but I checked out the demo which give a quick overview of how the campaign works. I hope the site had more than just the one mobile interaction point as it feels more like a execution waiting for an campaign than a tailored piece just for the campaign. Anyway the technology is cool.
If your in the UK here’s the link 3-para.co.uk
I’ve been paying a bit of attention to Disney news of late (since I’m heading to Florida in April) and stumbled onto some interesting reports emerging about a trial Disney are conducting using Nintendo DS handhelds to provide guests with interactive theme park guides.
The way I understand it, the guides provide guests with what is essentially an interactive brochure containing details about park attractions, dining options and parade times as well as content like games and wallpapers. The DS is an interesting choice of device for the trial and I’m assuming that a proper rollout would cater to a host of mobile devices (i.e. smart phones and PDAs).
It gets even more interesting if you consider the potential for the devices to accept live feeds of data for things like waiting times on attractions, and character appearances – the kind of funcional content that would help you plan and optimise your time “in park”.
There is even “chatter” that the current ticket based “FASTPASS” system will shift to a screen based media and that guests of disney hotel properties will be able to book these and download them through the television set in their hotel room. This trend for screen based barcodes is common in Asia with Japan and South Korea leading the takeup of mobile device integration to the point of sale and retail experience.
This topic has been top on mind at the National Retail Federation’s (NRF) annual convention in NYC this week with mobile coupons and barcode readers on handsets indentified as the next bandwagon retailers must job on. More coverage on the NRF Convention here
The mobile world has recently celebrated the 15 year anniversary of the text message – the scary thing is that most technology has evolved during our lifetimes and we’re not that old. What’s next for a sector that’s done it all?There’s an age old saying that if you reach the top quickly, the only way to go is back down. And for everything, this point must be reached.
When the iPod first launched a couple of years ago, a few people were sceptical about buying one as mobile companies had already began including mp3 technology in their handsets. Just a few years later, Apple has integrated them both, with great success. However, it was just the next logical step.
Just think, about 15 years ago when the very first text message was sent, it was on a screen that you could only fit one word at a time and on a handset that could rival a brick. When mobile handsets started to take off and weren’t just fashion accessories for Wall Street anymore, we saw a number of changes made to them over a very short period of time which ended up with the finished product we are all so fond of today. Read more
This is the Hertz Christmas thankyou e-card to its customer database; a small budget, big challenge, and certainly not what you’d expect from Hertz.
The Hertz brief had two objectives. The first was to create an eDM with a Christmas message and a small gift (various discounts on rental) for #1 Club Gold customers. The second was to build the customer database Âwhich was the challenging aspect of the job. Due to its token nature, we couldn’t rely on the gift to help achieve this objective. To increase the chances of the eDM going viral, we needed a powerful idea. Our solution was entertainment with a personal touch; turning the experience itself into the gift. Read more
