July 7th, 2008 Posted by: Simon Morgan Comments (0)
Check out NIKE PHOTOiD a new mobile application which allows users to customize their own set of sneakers according to their physical surroundings. Take a picture of something on your camera phone (it could be anything from a piece of graffiti to an ice cream sundae) and then send this pic off to a shortcode via MMS. The NIKEiD website then picks out the two strongest colours from your image and uses them to colour your custom sneakers. Within a minute, you are sent a link with your design superimposed over the original source of pantone inspiration.
If you think this sounds daft then try it or visit the site above. I think you’ll agree that it’s a clever move to link your product so directly to your customers passion points.
Thanks Andy C for the heads-up.
June 20th, 2008 Posted by: Simon Morgan Comments (0)
Telstra’s QR Code launch teaser campaign broke yesterday.
It’s great to see this technology finally arrive in Australia, and we’re convinced this new tool will change the face of media activation and response marketing. Coupled with the arrival of iPhone in a few short weeks we are clearly also about to see some big behavioral changes in the ways that people use mobile devices.
Where every year for the past five has been labelled by forecasters as ‘the year of the mobile’, the next 12 months will no doubt finally see some dramatic changes.
Two recent stats that reinforce this.
1. In a recent MNet study – 40% of Australians have accessed Mobile Data Services and more specifically the mobile web in the last month.
2. A US study from M:Metrics found that 84.8 percent of iPhone owners use the device to browse the web as compared to 13.1 percent of people who own other mobile devices.
It will be interesting to see how quickly marketers move this time to follow customer adoption of this technology. We’re picking that it will be much faster than the market took to the web – certainly judging by the numbers of conversations we’re currently having.
If you would like to find out more about QR Codes, call us for a presentation… or scan the code above.
May 27th, 2008 Posted by: Sam Granleese Comments (0)
BlackBerry users are addicted to mobile communications, even if they don’t realise it yet.
You’ve all heard the banging-of-the-mobile-drum over the last few months by digital evangalists everywhere (especially in this office): “Mobile is the fututure! Mobile will cure all your communication illnesses!”. But few have focused on what this means in targeting our nation’s most influential individuals. Read more
April 28th, 2008 Posted by: Comments (0)
Not long ago, Google released the “My Location” functionality in Google Maps Mobile, which allows you to see your location on the map regardless of whether or not your phone has GPS support. At the moment this adds limited benefit due to the accuracy (or lack of), but does raise a LOT of interesting questions, particularly in relation to a social networking/mobile/mapping mashup. Imagine being able to see the location of your facebook friends that are within a 5km radius…
Taking this idea a couple of steps further: imagine being able to find people in your area looking for a game of tennis? Or using a dating service that shows everyone nearby who’s looking for a date?
This all sounds quite cool, but begs the questions: do I really want to know that my partner is looking for a date in the city? Or that my friends have all gathered together without me?
I’m a strong advocate of open information, but this one has me stumped. I’d be interested to hear other opinions on the matter, how your privacy could be protected, or even just some fun/interesting applications of the concept.
March 27th, 2008 Posted by: Simon Morgan Comments (0)
First the Wii inspired a bunch of folk to get off the couch and get active with gaming. PS2 and Singstar realised this yonks ago. My eight year old desperately wants Guitar Hero… now gaming with GPS enabled phones gets kids outdoors again. UK-based LocoMatrix has developed a number of location-based games kids can play outdoors using their GPS-enabled mobile phones. Judging from some of the feedback on the site this is seriously good fun (the kids target is obviously a psychographic one too).
Tip o’ the hat to Springwise
March 19th, 2008 Posted by: kristy Comments (0)
Recently brought to my attention (thanks Michael!) a cool free mobile application Nokia Sports Tracker which integrates your smartphone and your GPS with exercise-related data-logging, stats and exports to Google Earth .
It record your tracks, graphs speed vs time and speed vs distance, captures photos taken during recording are automatically positioned on the track, blog your journey, compare the data with other users from around the world etc..
This application is so very, very cool! Start going around on the adventures and take photos.
http://sportstracker.nokia.com/nts/main/index.do
