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	<title>Publicis Digital &#187; Mobile</title>
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	<link>http://blog.publicisdigital.com.au</link>
	<description>updates from the digital world</description>
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		<title>Emirates iPhone Translator App</title>
		<link>http://blog.publicisdigital.com.au/2009/11/23/emirates-iphone-translator-app/</link>
		<comments>http://blog.publicisdigital.com.au/2009/11/23/emirates-iphone-translator-app/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 00:43:51 +0000</pubDate>
		<dc:creator>Andrew Reeves</dc:creator>
				<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=900</guid>
		<description><![CDATA[
Discovered this little branded app from Emirates on the Creative Social blog. 
It&#8217;s a clever spin on text based language translators. The app allows the user to take a picture/video of their own mouth to use as the spokes image for a set of common, useful foreign language phrases. In this example its translating into [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 Golden Rules of SMS/MMS Marketing</title>
		<link>http://blog.publicisdigital.com.au/2009/11/16/3-golden-rules-of-smsmms-marketing/</link>
		<comments>http://blog.publicisdigital.com.au/2009/11/16/3-golden-rules-of-smsmms-marketing/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 00:57:02 +0000</pubDate>
		<dc:creator>Sam Granleese</dc:creator>
				<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=872</guid>
		<description><![CDATA[
Vodafone Hutchison Australia (VHA), their sales representatives Big Mobile, and digital agency Tongue (formally known as New Dialogue) were recently reprimanded by the Australian Communications and Media Authority (ACMA) in relation to an SMS campaign for Coca-Cola. VHA and Tongue will pay $110,000 and $22,000 in fines to ACMA for breaches of the Spam Act, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What AdMob Acquisition Means for Google</title>
		<link>http://blog.publicisdigital.com.au/2009/11/10/what-admob-acquisition-means-for-google/</link>
		<comments>http://blog.publicisdigital.com.au/2009/11/10/what-admob-acquisition-means-for-google/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 00:10:03 +0000</pubDate>
		<dc:creator>Sam Granleese</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=856</guid>
		<description><![CDATA[
Google and mobile advertising marketplace AdMob both announced today that AdMob had agreed to be acquired by Google for US$750 million.
AdMob are a mobile advertising marketplace and platform, connecting mobile site and application owners with mobile advertisers &#8211; theoretically the same as Google&#8217;s AdSense and Content Network work on the traditional internet. AdMob has served [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>London becomes a bands canvas</title>
		<link>http://blog.publicisdigital.com.au/2009/10/21/london-becomes-a-bands-canvas/</link>
		<comments>http://blog.publicisdigital.com.au/2009/10/21/london-becomes-a-bands-canvas/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 23:53:29 +0000</pubDate>
		<dc:creator>Andrew Reeves</dc:creator>
				<category><![CDATA[Design / Usability]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=837</guid>
		<description><![CDATA[Bands using maps to create interactive experiences]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Game Over for QR codes in Australia?</title>
		<link>http://blog.publicisdigital.com.au/2009/09/21/game-over-for-qr-codes-in-australia/</link>
		<comments>http://blog.publicisdigital.com.au/2009/09/21/game-over-for-qr-codes-in-australia/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 07:11:08 +0000</pubDate>
		<dc:creator>Simon Morgan</dc:creator>
				<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=805</guid>
		<description><![CDATA[
We&#8217;ve been doing some analysis on recent QR code campaigns through sister company Myne.
The results make for some interesting reading.
Check it out.


  var addthis_pub = 'publicisnz';

]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Member’s Welcome.</title>
		<link>http://blog.publicisdigital.com.au/2009/09/09/member%e2%80%99s-welcome/</link>
		<comments>http://blog.publicisdigital.com.au/2009/09/09/member%e2%80%99s-welcome/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 00:05:12 +0000</pubDate>
		<dc:creator>Simon Morgan</dc:creator>
				<category><![CDATA[Design / Usability]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=793</guid>
		<description><![CDATA[Our latest launch for client Virgin Mobile.
Virgin Mobile’s Members’ Lounge is the pointy bit of a new approach to Telco marketing based around rewarding members for their custom, rather than hooking them in on fancy plans and deals and then forgetting about them.
In the new world of Virgin Mobile, members get benefits like: 

Access to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>$1m in AppStore Revenue For Australian iPhone Developer Firemint</title>
		<link>http://blog.publicisdigital.com.au/2009/08/25/15m-in-appstore-revenue-for-australian-iphone-developer-firemint/</link>
		<comments>http://blog.publicisdigital.com.au/2009/08/25/15m-in-appstore-revenue-for-australian-iphone-developer-firemint/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 04:48:37 +0000</pubDate>
		<dc:creator>Sam Granleese</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=773</guid>
		<description><![CDATA[
Earlier this year at Mobile Monday Melbourne Robert Murray, founder of Melbourne-based iPhone gaming developer Firemint, spoke about the risks of building a handset game from scratch, versus doing mobile development work for overseas based console gaming companies. Firemint mainly create mobile game versions of broader game releases for companies like Electronic Arts and Disney. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Price elasticity of iPhone applications</title>
		<link>http://blog.publicisdigital.com.au/2009/02/25/price-elasticity-of-iphone-applications/</link>
		<comments>http://blog.publicisdigital.com.au/2009/02/25/price-elasticity-of-iphone-applications/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 00:14:08 +0000</pubDate>
		<dc:creator>Sam Granleese</dc:creator>
				<category><![CDATA[Consumer Insights]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=532</guid>
		<description><![CDATA[Time for some economics (don&#8217;t all cheer at once, yes I&#8217;m talking to you lot at the back wearing tweed sport coats).

Using price elasticity of demand (PED) we can calculate the likelihood of change in demand for iPhone application downloads as a result of a change in price for that download. Why should we do [...]]]></description>
		<wfw:commentRss>http://blog.publicisdigital.com.au/2009/02/25/price-elasticity-of-iphone-applications/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>QR Code Crossstitch</title>
		<link>http://blog.publicisdigital.com.au/2009/01/14/qr-code-crossstitch/</link>
		<comments>http://blog.publicisdigital.com.au/2009/01/14/qr-code-crossstitch/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 22:46:20 +0000</pubDate>
		<dc:creator>Sam Granleese</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=420</guid>
		<description><![CDATA[
Something a bit different from Radical Cross Stich:
I’ve been working QR Codes in cross stitch as a way of exploring non-corporate alternatives to this potentially very interesting and useful communication medium.
The piece designed for The Streets of Melbourne is designed to make a very clear statement on the irony of a privately owned and operated [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>14 more partners hop aboard the Android bandwagon</title>
		<link>http://blog.publicisdigital.com.au/2008/12/15/14-more-partners-hop-the-android-bandwagon/</link>
		<comments>http://blog.publicisdigital.com.au/2008/12/15/14-more-partners-hop-the-android-bandwagon/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 00:57:19 +0000</pubDate>
		<dc:creator>hugh</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[OHA]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=391</guid>
		<description><![CDATA[
The Open Handset Alliance, the body of handset manufacturers, network operators, and other interested parties that backs Google&#8217;s Android operating system, has welcomed 14 more members, as of last week.
Most significant amongst them are handset maker Sony Ericsson, computer manufacturer Asus, GPS maker Garmin, and network player Vodafone. Of more interest perhaps, in terms of [...]]]></description>
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