November 23rd, 2009 Posted by: Andrew Reeves Comments (0)
Discovered this little branded app from Emirates on the Creative Social blog.
It’s a clever spin on text based language translators. The app allows the user to take a picture/video of their own mouth to use as the spokes image for a set of common, useful foreign language phrases. In this example its translating into French. Emirates bring this to us free and and its being used to promote flights to France of course.
An interesting stat I read recently said that 90% of apps are only opened once, indicating that they need not only to be fun or entertaining but actually useful. This one looks like it ticks both boxes. In fact its easy to see from the reaction of the people who are interacted with in the video that the experience is one that’s fun for speaker and listener.
Personalisation + mobility + utility = A great user experience all wrapped up in a contextually aligned brand message. Good work.
November 16th, 2009 Posted by: Sam Granleese Comments (0)
Vodafone Hutchison Australia (VHA), their sales representatives Big Mobile, and digital agency Tongue (formally known as New Dialogue) were recently reprimanded by the Australian Communications and Media Authority (ACMA) in relation to an SMS campaign for Coca-Cola. VHA and Tongue will pay $110,000 and $22,000 in fines to ACMA for breaches of the Spam Act, while Big Mobile will compensate the recipients of the messages.
It is important that this incident does not set back the mobile marketing industry, as the breaches to the Spam Act in the campaign were quite simple and should have been easily corrected with the right procedures and knowledge in place.
So what were they, and what are the fundamental rules of permission marketing to mobile phones? Read more
November 10th, 2009 Posted by: Sam Granleese Comments (2)
Google and mobile advertising marketplace AdMob both announced today that AdMob had agreed to be acquired by Google for US$750 million.
AdMob are a mobile advertising marketplace and platform, connecting mobile site and application owners with mobile advertisers – theoretically the same as Google’s AdSense and Content Network work on the traditional internet. AdMob has served more than 100 billion ads since launching in January 2006, and over 10 million in September alone.
For each ad served, AdMob leverages handset and operator data, which enable demographic, device, and operator targeting for advertisers. They also offer cost-per-click buying options that fit into Google’s traditional performance & relevance oriented auction model.
Until recently, Google has concentrated it’s mobile efforts on two fronts: growing mobile web usage (via distributing its Android mobile operating system amongst as many phones/carriers that Google can convince) and mobile search. But by adding the AdMob platform to their offering they now have a huge inventory and distribution that now gives Google undisputed ownership of the total global mobile ad market. By Google’s own account, they now have a dominant position in three of the four pillars of mobile advertising (see below). Read more
October 21st, 2009 Posted by: Andrew Reeves Comments (0)
I picked this one up from Contagious and its another great example of a band using digital media in a new and exciting way.
In a week where I have seen two examples of Augmented reality experiences from bands John Mayer and also The lost Valentinos The Editors example takes an existing and popular tool like Street View and creates a lovely explorable experience using what is to many a familiar scenery and street-scape.
Google maps is now viewed by about 7M users in Australia monthly, and its certainly one of the most popular features of mobile web browsing. So whilst the music of these bands wont appeal to everyone, the potential for the creating unique experiences that are accessible to many in new ways opens up the door to some nice new and locally relevant ways to engage.
September 21st, 2009 Posted by: Simon Morgan Comments (0)
We’ve been doing some analysis on recent QR code campaigns through sister company Myne.
The results make for some interesting reading.
Check it out.
September 9th, 2009 Posted by: Simon Morgan Comments (0)
Virgin Mobile Members' Lounge
Our latest launch for client Virgin Mobile.
Virgin Mobile’s Members’ Lounge is the pointy bit of a new approach to Telco marketing based around rewarding members for their custom, rather than hooking them in on fancy plans and deals and then forgetting about them.
In the new world of Virgin Mobile, members get benefits like:
Access to exclusive gigs and events
Access to free members only offers
Member discounts on heaps of cool products
Exclusive content
Entry to loads of prize draws
VIP treatment when out and about
Read more
