On Monday we attended Google’s creative breakfast session, this one on mobile. Stats and creative examples presented by Brendan Forster drove the main points home:
Australia is a global leader(!) in smartphone penetration and usage
mobile is fully mainstream yet businesses lag in the development of mobile destinations and experiences
mobile search is very local and focused (customers are much closer to conversion)
we use our mobiles a lot at home
together with the tablet it has become the ideal TV companion.
It was nice to see that Google featured our Mojo/Razorfish/UofSydney mobile prototype “Brandtable” with which we explored near-field-communication (NFC)
Have a look at the a couple of presentation screenshots below and download the PDF here. You can also mobile-test your client’s current site or your own work by feeding it into this site. The numbers and videos will surely help you during your next ‘Why we need to think of mobile upfront” discussion.
QR codes have copped a lot of flak after hyped expectations met with reality. Blogs like WTF QR codes and Pictures of People Scanning QR codes are testament to the scorn showered upon them. While some might have already moved onto the next big thing in connection technology (NFC anyone?), B&T / Kevin Moreland have just published a good list of questions to ensure your use of QR codes isn’t doomed from the start.
Is the surface mobile friendly?
Can consumers physically get to the code?
Will consumers have internet access?
Is it big enough?
Is the information at a minimum?
Does it lead to a mobile friendly destination?
Is there value behind the code?
Will consumers realise there is value behind the code?
Have I scanned this?
Apart from the technical best practices I would really stress questions 6, 7 and 8 which are too often neglected. People don’t explore these code. That would be like saying people click on banners just to see where it would take them. Either they get why they should use the code or they don’t.
A great new iPad app from the now defunct Microsoft Courier team has just recently been released.
While the App store has its fair share of drawing apps this one sets itself apart with a beautiful UI and impressive undo feature.
It is currently free on the App Store, though you will have to pay for the full set of tools. Further coverage and talk of future features can be found here.
This week’s Klubi takes in a strange mix of topics. From game and music mashups to the fate of three little piggies there is a little something of everything. Well, almost everything. Enjoy.
Now this is how you launch a game. Angry Birds in Space. Real space.
The new Guardian promo shows how the story of the Three Little Pigs would be reported on today.
A trailer for the strangest/greatest game mash-up I have ever seen. Mario and Portal. Download and try it here. Works on Mac & PC. Extra points for The Wizard references in the trailer.
With the recent announcement of the third generation iPad this vid speculates on amazing future features.
Fantastic game project from the Publicis stable. Snake the Planet!
Simple but perfectly executed short about the hidden fun of Buenos Aires.
The next installment of the fantastic Converse 3 Artist 1 Song project. This is made all that much better with a complimentary live action video directed by Jamie Hewlett and starring the Gorillaz. Dig the track? Check out the insane thirteen minute version here.
Using the same fancy technology OnLive offers to play processor intensive games on low specs devices you can now access a pristine Windows cloud based PC loaded with Office and a Flash enabled browser.
This is only the beggining however, just imagine what other programs could be streaming in the future. Adobe CS we’re looking at you.
The bad news is this service is only offered in the US for now. It also needs a 2MB/per second connection, not as common round these parts.
Well not literally, we don't actually have a club. But we are always on the lookout for talented individuals.
So if you think you qualify then give us a bell or an email or a txt.
