We have watched the NeverEnding Story, we have wished for a never ending Tim Tam packet and now we have a never ending website for Orange. This cute site from Poke UK…simply never ends.
Check out the site
- Category: Digital Media
- Category: Integrated Marketing
- Category: Mobile
- Category: News
- Category: Search
- Category: Social Media
2007 has been a big year, one dominated by growth in online video, the explosion of social media and the acquisition and consolidation of many major media, agency and measurement businesses.
So, what will be the major changes influencing digital marketing opportunities in the Australian marketplace in 2008? Here’s a few thought starters…
INCREASING CONTROL
Consumer control over media content will step up a notch, as uptake for products like Foxtel iQ, Tivo and web widgets like iGoogle make it easier for people to access the content they want and avoid advertising messages. Online video services will blossom in content breadth and viewer numbers, offering more opportunities to re-cut and re-use that TV spot, and for some audiennces will become an effective alternative to broadcast TV. Read more
- Category: Consumer Insights
- Category: Design / Usability
- Category: Digital Media
- Category: Integrated Marketing
One of our most exciting initiatives this year has been in evangelising digital marketing through a training programme called ‘digital fitness’. The main message to marketers is: get your hands dirty, experiment, play with this stuff … and step outside your comfort zone.
We’ve spent time with some fantastic people from within our own organisation and with clients. So far almost 200 people have been exposed to this 2 day digital bootcamp.
One question that I get asked a lot, from newbies and experienced folk alike, is how to keep up with the constantly changing landscape.
The glib answer to this is “get stuck into RSSâ€.
But RSS only provides the best mechanism to pull in content. From web sites and blogs to podcasts, bookmarks or even photostreams and slideshows, RSS is key.
But what about the content sources?
With over 100 million blogs listed on Technorati there is a vast amount of noise to filter out.
So, to those of you who’ve asked the question, here are a few of our current favourite marketing feeds and sources. Feel free to share these – and please tell us about yours.
Great case studies that show how to use print and TV to engage and activate an audience through mobile. When consumers are increasingly media fragmented, we can’t rely on a single outlet or channel to build equity and awareness.
Shows how relatively low-cost platform can be highly effective way to engage and activate consumers viewing traditional media. People have their handsets (not their PCs) with them at all times so they’re more likely to respond to calls-to-action that give them the option of using wireless – such as a text message – rather than simply displaying your brand’s URL and hoping they’ll remember to visit your site someday. Worth a read…
iMedia Connection: CoverGirl, Hot 97, Reebok take the mobile leap of faith – CoverGirl extends print and TV campaigns
Nike are hosting a Music/Running event in London. There are 3000 ticket available but attendees must sign up to enter a speed trial first. Only the fastest get right to race in a 1km speed race on the day of the event.
NikeSupersonic
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Heinz has just announced the winner of their Top This promotion, which invited consumers across America to create the next ad for their Ketchup product.
By utilising user-generated content, Heinz asked consumers to “…make us laugh. Make us cry. Make us say, “Wow! Why didn’t we think of that?”
People uploaded thousands of commercials to YouTube that they wrote, cast and shot themselves.
Four runners-up won $5,700, with their commercial airing on The Today Show on September 17. The grand prize winner won $57,000 and was aired on the Emmy® Awards, Live! September 16th.
The big winner here is the brand. Loyal consumers have spent many hours making, submitting and then telling their friends about their ads giving huge exposure to Heinz, as well as providing the chance for everyday consumers to provide their interpretation of the brand positioning.
Heinz have already announced a follow up competition to start in October.
