A while back some clever strategist looking for another way to afford another beach house, conceived the idea of creating a special little book for a brand. The book would treat the brand like a person; give it a personality, a social standing, a few colours that it clothes itself in and a few key phrases that really sum up what it’s about. (If the brand was on RSVP a potential suitor would know all about them instantly, fall in love and marriage would follow). Best of all, this amazing book would be called a Brand Bible! What a catchy title. Genius huh? Read more
February 19th, 2008 Posted by: kristy Comments (0)
“Recent advances in cereal technology have allowed us to take Shreddies cereal to a whole new level of geometric superiority. Welcome to Diamond Shreddies country.â€
This spoof campaign by Ogilvy in Toronto was so effective it had some consumers scratching their heads. See for yourself.
I came across this great motion piece for Meet or Delete a global branded entertainment series from HP & MTV. The idea for the matchmaking series is simple, contestants get access to each others hard drives and from their snooping they decide who they delete and who they meet. So they say that the eyes are the window to the soul…I guess the hard drive has replaced the eyes as the window to the soul. I guess Moore’s Law is correct.
January 8th, 2008 Posted by: Sam Granleese Comments (0)
Football Federation Australia (FFA) recently launched an online series of webisodes called Fansformation in a campaign to raise the profile of A-League football domestically. The short web based televisual episodes follow Con & Leon – two blokes from ‘The Cove’ who have undertaken the job of converting a bagpipe-playing barrister from the Sydney ‘burbs to love the game.
The humorous short videos average around 5 minutes in duration and attempt to appeal to the ’snack culture’ of Gen-Yers. In snack culture, according to Trendwatching, “people are becoming accustomed to consuming large amounts of ‘bite-size’ content rather than the longer-form stuff of traditional media. Online video clips, the iPod Nano, pay-per-view TV shows on iTunes, short games played on handheld devices, etc”. Read more
JWT, the largest advertising agency in the U.S. and the fourth-largest in the world, today announced the release of a short film directed by and starring Martin Scorsese for the Spanish cava producer Freixenet. “The Key to Reserva,” a holiday campaign developed by JWT Spain for the sparkling wine Carta Nevada Reserva, includes commercials, print ads, posters and the Scorsese-directed short.
In the nine-and-half-minute film, Scorsese pays homage to Hitchcock, preserving one of his unfinished movies. While previous Freixenet campaigns have featured movie stars in traditional advertisements, this time the innovative idea, crafted by JWT executive creative director Alex MartÃnez and his team in Barcelona, focuses on the star behind the camera — marking a new era in Freixenet’s advertising.
Global Logos surveyed voters in Bennelong to determine the brand awareness of the “KEVIN07″ logo and to test how John Howard’s absence of a logo is affecting his current polling and possibly the election outcome this Saturday. We also created a mock John Howard “for Prime Minister 2007†logo and showed it to voters under the age of 35 to see if it would change their vote.
Our research has found that:
* The KEVIN07 logo is as widely recognised as Coca-Cola’s logo
* Young people prefer a “Howard 2007†logo to a photo of John Howard
* A logo can sway the vote of up to one-third (33%) of voters under the age of 35
* A “Howard 2007†election logo could lift his votes from 37.5% to match Rudd’s at 44% (for voters aged under 35)
* Logos have a particularly strong impact on those aged under 35
Well not literally, we don't actually have a club. But we are always on the lookout for talented individuals.
So if you think you qualify then give us a bell or an email or a txt.
