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	<title>Publicis Digital &#187; Integrated Marketing</title>
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	<link>http://blog.publicisdigital.com.au</link>
	<description>updates from the digital world</description>
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		<title>8,000 Chick Flick Club Fans And Counting</title>
		<link>http://blog.publicisdigital.com.au/2009/10/06/8000-chick-flick-club-fans-and-counting/</link>
		<comments>http://blog.publicisdigital.com.au/2009/10/06/8000-chick-flick-club-fans-and-counting/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 06:55:03 +0000</pubDate>
		<dc:creator>Sam Granleese</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=810</guid>
		<description><![CDATA[
Last month we launched a Facebook community for women to discuss and celebrate the films they love, the Chick Flick Club, for Skinny Cow Icecream. Since then over 8,000 Australian women have become fans of the community and continue to visit the site regularly to interact with Skinny and other like-minded chick flick connoisseurs. 
Based [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Member’s Welcome.</title>
		<link>http://blog.publicisdigital.com.au/2009/09/09/member%e2%80%99s-welcome/</link>
		<comments>http://blog.publicisdigital.com.au/2009/09/09/member%e2%80%99s-welcome/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 00:05:12 +0000</pubDate>
		<dc:creator>Simon Morgan</dc:creator>
				<category><![CDATA[Design / Usability]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=793</guid>
		<description><![CDATA[Our latest launch for client Virgin Mobile.
Virgin Mobile’s Members’ Lounge is the pointy bit of a new approach to Telco marketing based around rewarding members for their custom, rather than hooking them in on fancy plans and deals and then forgetting about them.
In the new world of Virgin Mobile, members get benefits like: 

Access to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Branded Content &#8211; Where is it all heading?</title>
		<link>http://blog.publicisdigital.com.au/2009/05/11/branded-content-where-is-it-all-heading/</link>
		<comments>http://blog.publicisdigital.com.au/2009/05/11/branded-content-where-is-it-all-heading/#comments</comments>
		<pubDate>Mon, 11 May 2009 04:17:45 +0000</pubDate>
		<dc:creator>Andrew Reeves</dc:creator>
				<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[branded content]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=667</guid>
		<description><![CDATA[The direction from which brands approach content online is at a cross-road.  The brand-to-content model has evolved from one of brands filling in the spaces between shows, to brands integrating into shows, to where we are now: brands producing their own shows.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Kanye West Loves Kittens!</title>
		<link>http://blog.publicisdigital.com.au/2008/11/11/kanye-west-loves-kittens/</link>
		<comments>http://blog.publicisdigital.com.au/2008/11/11/kanye-west-loves-kittens/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 04:30:16 +0000</pubDate>
		<dc:creator>kristy</dc:creator>
				<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=358</guid>
		<description><![CDATA[Kanye West – made famous for being on the cutting edge of urban culture. The beats, the cameos, the fashion and most of all the heightened level of urban entertainment. 
A man that knows what he likes and it looks as though he’s found something new from us that he likes, check it out here:
http://www.kanyeuniversecity.com/blog/
&#8230; [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Corolla&#8217;s Fighting Kittens</title>
		<link>http://blog.publicisdigital.com.au/2008/11/06/corollas-fighting-kittens/</link>
		<comments>http://blog.publicisdigital.com.au/2008/11/06/corollas-fighting-kittens/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 22:46:16 +0000</pubDate>
		<dc:creator>kristy</dc:creator>
				<category><![CDATA[Design / Usability]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[corolla kittens campaign]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=320</guid>
		<description><![CDATA[
Mojo Sydney and Toyota have just launched the new Corolla campaign. The headliner is a 60 second piece for cinema and is also accompanied by a 45 for television, and a 15 to be launched in January, as well as outdoor and a completely re-created corolla site.
Based on the idea ‘Packed with a lil’ action’ [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Qantas Socceroos Widget</title>
		<link>http://blog.publicisdigital.com.au/2008/06/25/qantas-socceroos-widget/</link>
		<comments>http://blog.publicisdigital.com.au/2008/06/25/qantas-socceroos-widget/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 05:42:46 +0000</pubDate>
		<dc:creator>Sam Granleese</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/2008/06/25/qantas-socceroos-widget/</guid>
		<description><![CDATA[
Do you love football? Did you love watching the Socceroos play in the World Cup in &#8216;06?
We recently launched the Qantas Socceroos Widget, which delivers the latest Qantas Socceroos player updates, breaking news, fixtures and football developments live on your desktop as the team again fights to qualify for the 2010 World Cup in South [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BRAND BIBLES â€“ WRITING THE NEW TESTAMENT</title>
		<link>http://blog.publicisdigital.com.au/2008/03/11/brand-bibles-%e2%80%93-writing-the-new-testament/</link>
		<comments>http://blog.publicisdigital.com.au/2008/03/11/brand-bibles-%e2%80%93-writing-the-new-testament/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 01:56:22 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/2008/03/11/brand-bibles-%e2%80%93-writing-the-new-testament/</guid>
		<description><![CDATA[A while back some clever strategist looking for another way to afford another beach house, conceived the idea of creating a special little book for a brand. The book would treat the brand like a person; give it a personality, a social standing, a few colours that it clothes itself in and a few key [...]]]></description>
		<wfw:commentRss>http://blog.publicisdigital.com.au/2008/03/11/brand-bibles-%e2%80%93-writing-the-new-testament/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>45 degrees of ad deliciousness</title>
		<link>http://blog.publicisdigital.com.au/2008/02/19/45-degrees-of-ad-deliciousness/</link>
		<comments>http://blog.publicisdigital.com.au/2008/02/19/45-degrees-of-ad-deliciousness/#comments</comments>
		<pubDate>Tue, 19 Feb 2008 00:34:11 +0000</pubDate>
		<dc:creator>kristy</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/2008/02/19/45-degrees-of-ad-deliciousness/</guid>
		<description><![CDATA[
â€œRecent advances in cereal technology have allowed us to take Shreddies cereal to a whole new level of geometric superiority. Welcome to Diamond Shreddies country.â€
This spoof campaign by Ogilvy in Toronto was so effective it had some consumers scratching their heads. See for yourself.


  var addthis_pub = 'publicisnz';

]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Meet or Delete</title>
		<link>http://blog.publicisdigital.com.au/2008/01/22/meet-or-delete/</link>
		<comments>http://blog.publicisdigital.com.au/2008/01/22/meet-or-delete/#comments</comments>
		<pubDate>Tue, 22 Jan 2008 04:35:46 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/2008/01/22/meet-or-delete/</guid>
		<description><![CDATA[
I came across this great motion piece for Meet or Delete a global branded  entertainment series from HP &#038; MTV. The idea for the matchmaking series is simple, contestants get access to each others hard drives and from their snooping they decide who they delete and who they meet. So they say that the [...]]]></description>
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		<slash:comments>0</slash:comments>
<enclosure url="http://www.combustion.ws/meet.mov" length="6857457" type="video/quicktime" />
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		<title>Fansformation.com use webisodes to tap snack culture</title>
		<link>http://blog.publicisdigital.com.au/2008/01/08/fansformationcom-use-webisodes-to-tap-snack-culture/</link>
		<comments>http://blog.publicisdigital.com.au/2008/01/08/fansformationcom-use-webisodes-to-tap-snack-culture/#comments</comments>
		<pubDate>Tue, 08 Jan 2008 08:50:27 +0000</pubDate>
		<dc:creator>Sam Granleese</dc:creator>
				<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/2008/01/08/fansformationcom-use-webisodes-to-tap-snack-culture/</guid>
		<description><![CDATA[
Football Federation Australia (FFA) recently launched an online series of webisodes called Fansformation in a campaign to raise the profile of A-League football domestically. The short web based televisual episodes follow Con &#038; Leon &#8211; two blokes from &#8216;The Cove&#8217; who have undertaken the job of converting a bagpipe-playing barrister from the Sydney &#8216;burbs to [...]]]></description>
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