October 6th, 2009 Posted by: Sam Granleese Comments (0)
Last month we launched a Facebook community for women to discuss and celebrate the films they love, the Chick Flick Club, for Skinny Cow Icecream. Since then over 8,000 Australian women have become fans of the community and continue to visit the site regularly to interact with Skinny and other like-minded chick flick connoisseurs.
Based in Facebook, where over three quarters of Skinny’s core audience log in each month, women can engage with Skinny to discuss and review ‘chick’ oriented films much like a book club. They are then able to rent a selection of DVDs free* from a list of over 500 chick flicks with home delivery through a partnership with online DVD rental service Quickflix.
“One of our main objectives was to leverage the positive sentiment and loyalty The Skinny Cow Ice cream had generated since launching in Australia last year. The Chick Flick Club is a unique content platform to encourage women to talk about and try our brand” says Mauricio Alarcon (Head of Marketing, Nestle Peters). Read more
September 9th, 2009 Posted by: Simon Morgan Comments (0)
Virgin Mobile Members' Lounge
Our latest launch for client Virgin Mobile.
Virgin Mobile’s Members’ Lounge is the pointy bit of a new approach to Telco marketing based around rewarding members for their custom, rather than hooking them in on fancy plans and deals and then forgetting about them.
In the new world of Virgin Mobile, members get benefits like:
Access to exclusive gigs and events
Access to free members only offers
Member discounts on heaps of cool products
Exclusive content
Entry to loads of prize draws
VIP treatment when out and about
Read more
May 11th, 2009 Posted by: Andrew Reeves Comments (0)
The direction from which brands approach content online is at a cross-road. The brand-to-content model has evolved from one of brands filling in the spaces between shows, to brands integrating into shows, to where we are now: brands producing their own shows. This shift is not one that has been missed by the digital marketing community. Publishers have been espousing the praises of online video for more than a few years now, but the fact remains that the content creators (ad agencies and production companies) have not really paid, or ignored the noise until recently. Read more
November 11th, 2008 Posted by: kristy Comments (0)
Kanye West – made famous for being on the cutting edge of urban culture. The beats, the cameos, the fashion and most of all the heightened level of urban entertainment.
A man that knows what he likes and it looks as though he’s found something new from us that he likes, check it out here:
http://www.kanyeuniversecity.com/blog/
… scroll down below Louis Vuitton.
Check out the Website here:
http://corolla.com.au/
Thanks to Jon Knight for this find.
November 6th, 2008 Posted by: kristy Comments (0)
Mojo Sydney and Toyota have just launched the new Corolla campaign. The headliner is a 60 second piece for cinema and is also accompanied by a 45 for television, and a 15 to be launched in January, as well as outdoor and a completely re-created corolla site.
Based on the idea ‘Packed with a lil’ action’ the campaign tells the story of a kitten headed hero who battles a gang of feral baddies, and escapes in his Corolla. A departure from previous campaigns for Corolla, “Kittens” was created to connect to a younger audience and showcase a new edge for the brand.
Shot on location in an abandoned shopping mall on the outskirts of Melbourne by Garth Davis from Exit Films, the ambitious production was a combination of very well rehearsed fighting sequences, and real, cuddly kitten heads. Read more
June 25th, 2008 Posted by: Sam Granleese Comments (0)
Do you love football? Did you love watching the Socceroos play in the World Cup in ‘06?
We recently launched the Qantas Socceroos Widget, which delivers the latest Qantas Socceroos player updates, breaking news, fixtures and football developments live on your desktop as the team again fights to qualify for the 2010 World Cup in South Africa.
Part of a wider and ongoing sponsorship of the team, the widget is a collaboration between ZenithOptimedia, FourFourTwo and Mark Sydney and is in Google, Vista, Yahoo! and Mac formats so all football fans can enjoy the rich, exclusive and dynamic content.
download here qantas.com/football
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