May 4th, 2012   Posted by: tim   Comments (0)

Following up on our joint Mojo & ZO session on ‘Understanding gamers and great games’ last Friday, this is a collection of videos that have in the past and recently stirred gamers’ hearts and minds.

First up, the big one, the Mac Daddy of games, ‘Call of Duty’ in its new iteration Black Ops 2 has aficionados fumbling for their wallets.

Limbo is one of the most atmospheric, monochromatic and unusual jump and run adventures of recent times.

Even more challenging in terms of navigation is ‘The Unfinished Swan’ in which paint splatters that you need to throw in front of you, lead the way.

Journey lets users start a mission to reach a mountain top with the help of co-players. The clou: all you can communicate with is a single sound. Morse code anyone?

Even if you don’t know who or what Rayman is, the Origins edition makes for entertaining viewing.

In Gamers’ talk ‘Fez’ is a ‘platformer’ in which you need to figure how to get across structures and buildings. The game is reminiscent of classic 8-Bit arcade games, albeit in a warped version.

OK, as a last treat, this is a big step into fantasy game nerds’ territory. But if you have ever heard of the 1980’s craze ‘Dungeons & Dragons’ you will appreciate the jokes, played out by characters from the ‘Summoner’ game.

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March 9th, 2012   Posted by: Nat   Comments (0)

This week’s Klubi takes in a strange mix of topics. From game and music mashups to the fate of three little piggies there is a little something of everything. Well, almost everything. Enjoy.

Now this is how you launch a game. Angry Birds in Space. Real space.

The new Guardian promo shows how the story of the Three Little Pigs would be reported on today.

A trailer for the strangest/greatest game mash-up I have ever seen. Mario and Portal. Download and try it here. Works on Mac & PC. Extra points for The Wizard references in the trailer.

With the recent announcement of the third generation iPad this vid speculates on amazing future features.

Fantastic game project from the Publicis stable. Snake the Planet!

Simple but perfectly executed short about the hidden fun of Buenos Aires.

The next installment of the fantastic Converse 3 Artist 1 Song project. This is made all that much better with a complimentary live action video directed by Jamie Hewlett and starring the Gorillaz. Dig the track? Check out the insane thirteen minute version here.

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March 5th, 2012   Posted by: tim   Comments (1)

We are pretty excited about an innovative project coming out of the Publicis stable: “Snake the Planet!
Publicis Mojo, Finch and Mobile Projection Unit (MPU) Sydney have developed and documented a world-first in terms of mobile gaming:  Called “Snake the Planet!”, the classic mobile game Snake has been adapted for the urban canvas and can now be played via projection on any building or facade.

The three companies have worked together to deliver a brand new contextual gaming experience.  When ‘Snake the Planet!” is projected onto buildings, each level is generated individually  based on the facade on which it’s being played.  Every window, door frame or sign becomes a boundary and obstacle in the game. With ‘Snake the Planet’, any facade turns into a screen for urban gaming.

“The project is a great example of collaboration and creativity at the intersection of media, entertainment and technology”, said Craig Davis, Mojo’s Chief Creative Officer.

Tim Buesing, Mojo’s Creative Director Digital and Experience said, “Working with MPU and Finch shows how Mojo is committed to developing new formats and ideas. “Snake the Planet!” is an amazing innovation and we will enjoy developing it further.”

Rene Christen, one of MPU’s members added, “We really like that Guerrilla element of just cruising around the city and throwing a game of Snake up on any building we like, it makes it immediately accessible for everyone.” Watch his explanation in detail here.

“Finch is always looking for new and exciting technology as well as the re-purposing of existing technology so we’re thrilled to be involved with such an amazing project as Snake the Planet!” adds Emad Tahtouh, Creative Technologist at Finch.

“Snake the Planet!” has already been selected for Sydney’s Vivid Festival in May 2012. Publicis Mojo and Finch have teamed up with MPU to launch the project and have documented it with Finch’s Alexander Roberts as director.  Together they will develop the project further towards an iPad application and eventually release the code as open source.

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February 27th, 2012   Posted by: Nat   Comments (0)



As gaming moves further from being the exclusive pastime of young males and into the mainstream we are seeing an explosion of new ways to play.

Johann Sebastian Joust is a perfect example of this. The game uses existing technology; speakers, laptops and Playstation 3 motion controllers to create a physical, addictive and most of all compelling real world experience.

The aim is simple, knock your opponent/s and shake their controller without excessively shaking yours. The level of allowed shaking intensity is defined by the tempo of the music. At this stage all music is provided by one Johann Sebastian Bach, hence the game’s title. The last person who’s controller remains unshaken is the winner.

The trailer above should give you an idea of how accessible and engaging the game can be and how easily digital tools can be used to augment and improve play.

Looking for more?

Official site
The Verge feature article

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February 12th, 2012   Posted by: tim   Comments (2)

Whenever you bump into an old colleague (now working at a competitor agency), you might go: ‘Hey, what a small world!’.
That’s what we think as well and were therefore inspired to create these 20 small agency planets.

A big help was Ryan Alexander’s web app ‘Street View Stereographic’. It creates a “little planet” using photos from any Google Street View. Simply type in the geographic location in the search bar. As we did in the below for our own ‘little’ agency Publicis Mojo.

PublicisWindmillStreet_LittlePlanet2

So you think you know the agency scene in Sydney? Not like this you don’t. Try to recognise as many of these 20 creative agencies’ neighbourhoods and buildings. Write them with their # into the comments section and be recognised as a real connoisseur of our small agency world.

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#5 (it is around the corner – no Streetview exists)

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Original link via Design Taxi

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February 2nd, 2010   Posted by: Andrew Reeves   Comments (2)

Who does not love at least a little gaming these days? It’s experiencing the largest growth in the entertainment category and the titles and technologies seem leap future bound every few months. With that in mind here are the latest stats on Australian gamers.
Gaming AU Jan2010

PDF here

*Thanks to Priscilla for pulling this together

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