December 9th, 2008 Posted by: Andrew Reeves Comments (0)
Snuck this one off of mashable today. And particularly relevant given the recent numbers talked of at AIMA (Mobile Landscape) last week suggested that iphone addicts are spending 6 times more time on the mobile web than non iphone users. Much of this is time is spent searching and browsing. It’s then no surprise that Google the clever folk that they are has launched Adwords for Iphone and G1 devices.
Good news for anyone seeking to launch an application or iphone optimised web property, and another option to distribute beyond the App Store.
November 11th, 2008 Posted by: kristy Comments (0)
Kanye West – made famous for being on the cutting edge of urban culture. The beats, the cameos, the fashion and most of all the heightened level of urban entertainment.
A man that knows what he likes and it looks as though he’s found something new from us that he likes, check it out here:
http://www.kanyeuniversecity.com/blog/
… scroll down below Louis Vuitton.
Check out the Website here:
http://corolla.com.au/
Thanks to Jon Knight for this find.
October 31st, 2008 Posted by: Andrew Reeves Comments (0)
So Yahoo, after so much as dropping out of the Search race, refocuses its attentions toward the ever popular and exciting world of application developers – the new super heroes of the internet. Y!OS (Yahoo Open Strategy) is essentially Yahoo opening its API’s and back ends to developers so they can build cool applications for Yahoo users.
This actually does have some potential and is definitely a strategy to both keep up with the Google express train, and to also keep the internet masses that still use Y homepages and mail from defecting to igoogle and others.
Wow, its really a boom time to be an applications developer
May 14th, 2008 Posted by: kristy Comments (0)
Interesting read from yesterday’s Adnews.
Young Aussies are fitting 38 hours of activities into every 24-hour period thanks to multi-tasking, new research from Synovate has found.
The annual Synovate Young Asians study, which covers 11 markets across Asia Pacific and looks into youth media perceptions and consumption, has for the first time published findings on Australian youth.
The survey found that 52% of Australian youth say their internet usage has increased from the previous year, compared to 16% of respondents who reported an increase in TV watching, 17% in reading newspapers, 13% in reading magazines, 30% in playing sports and 27% in “offline†meetings with friends. Read more
March 11th, 2008 Posted by: Comments (1)
A while back some clever strategist looking for another way to afford another beach house, conceived the idea of creating a special little book for a brand. The book would treat the brand like a person; give it a personality, a social standing, a few colours that it clothes itself in and a few key phrases that really sum up what it’s about. (If the brand was on RSVP a potential suitor would know all about them instantly, fall in love and marriage would follow). Best of all, this amazing book would be called a Brand Bible! What a catchy title. Genius huh? Read more
March 2nd, 2008 Posted by: kristy Comments (0)
On Thursday March 6 between 7.30am – 9.00am, 600 attendees are getting together to do just that at the Herald Sun Marketing Breakfast. Myself; Liz Baldwin, Digital Business Manager for News Magazines, Vogue.com.au; Patty Huntington, Journalist and high-profile fashion blogger; and Peter Alexander Fashion sleepwear designer and e-tail success story. More on us at: lmff.com.au
It occurred to me, albeit a bit late in the day to start the conversation early, with you the people coming to the breakfast and even some who are interested but can’t be there.
This is an invitation to add your questions, your concerns or your own point of view. Do this by going to: lmff.publicisdigital.com.au, then simply by clicking the link ‘Join the conversation’, at the end of this post.
I’ll monitor the blog and regularly join the conversation myself responding to comments and posts and using it as an insight into what you the audience are most interested in hearing about on the big day.
Many thanks Joel.
