A while back some clever strategist looking for another way to afford another beach house, conceived the idea of creating a special little book for a brand. The book would treat the brand like a person; give it a personality, a social standing, a few colours that it clothes itself in and a few key phrases that really sum up what it’s about. (If the brand was on RSVP a potential suitor would know all about them instantly, fall in love and marriage would follow). Best of all, this amazing book would be called a Brand Bible! What a catchy title. Genius huh? Read more
On Thursday March 6 between 7.30am – 9.00am, 600 attendees are getting together to do just that at the Herald Sun Marketing Breakfast. Myself; Liz Baldwin, Digital Business Manager for News Magazines, Vogue.com.au; Patty Huntington, Journalist and high-profile fashion blogger; and Peter Alexander Fashion sleepwear designer and e-tail success story. More on us at: lmff.com.au
It occurred to me, albeit a bit late in the day to start the conversation early, with you the people coming to the breakfast and even some who are interested but can’t be there.
This is an invitation to add your questions, your concerns or your own point of view. Do this by going to: lmff.publicisdigital.com.au, then simply by clicking the link ‘Join the conversation’, at the end of this post.
I’ll monitor the blog and regularly join the conversation myself responding to comments and posts and using it as an insight into what you the audience are most interested in hearing about on the big day.
Nintendo have launched a free mixed-reality game “Treasure Quest: Enoshima – Treasure of the Dragon,†where users travel to an island 50km south of Tokyo to begin their quest. The players use their Nintendo DS to search for clues as they travel around the 4km island. Through the DS’s wireless feature the game will know where the users are and adapt the game accordingly. read more at pinktentacle.com
There seems to be a few real world applications for the DS popping up at the moment. As reported earlier Disney are looking in to using the DS as interactive theme park guides. Read more
One step better than Google Street View is EveryScape which allows users to actually go inside buildings. It’s a nice fusion of Google Street View and Google Local in a way – which I suppose is really the best way for a company to develop an idea better than a Google idea: put two of them together to form one mega idea.
January 30th, 2008 Posted by: Andrew Reeves Comments (0)
Herringbone, purveyors of fine shirts, ties and other Toffee business attire sent out a rather curious and altogether well conceived piece of email communication today. Clearly aimed at the hip pockets and proud minds of their base clientele Sydney Stockbrokers they have created this unique take on the Summer Sale. With the real market in jeopardy, what could be more appealing than edging a bet on a Blue Pin-Stripe French Cuff in a 42?
I came across this great motion piece for Meet or Delete a global branded entertainment series from HP & MTV. The idea for the matchmaking series is simple, contestants get access to each others hard drives and from their snooping they decide who they delete and who they meet. So they say that the eyes are the window to the soul…I guess the hard drive has replaced the eyes as the window to the soul. I guess Moore’s Law is correct.
Well not literally, we don't actually have a club. But we are always on the lookout for talented individuals.
So if you think you qualify then give us a bell or an email or a txt.
