August 25th, 2009 Posted by: Andrew Reeves Comments (0)
This is quite interesting insomuch as books used to be marketed by reviews and in ‘that part’ of the newspaper your reclusive book wormy Aunt pours over each Saturday.
Well times they certainly are a changing. Here are two recent releases in this genre where use of digital media are worthy of mention:
Max Barry released his most recent “Machine Man” one page at a time via RSS
And now reclusive author Thomas Pynchon’s has released his latest novel, Inherent Vice with a novel multi platform approach
Video Trailer
Playlist
Wiki
and of course the all important New YorkerReview /03/090803crbo_books_menand
Check it out.
June 23rd, 2009 Posted by: Andrew Reeves Comments (0)
Orange drum
Meeting with the lovely folks at eyeblaster last week – i asked them if there were any examples of Augmented reality beginning to creep into creative they are serving and assisting in developing.
They have come back with an excellent example of how similar technology to AR is being used to bring interactivity from ad into the real-world via webcams.
Orange
have developed this ad unit with a virtual drum feature that allows you to ‘keep the beat’ via drumming on virtual pads via your computers virtual webcam.
The functionality is definitely cool, and I expect as type of ad becomes becomes more popular designers will enhance and improve the look and overall user experience.
Get drumming.
June 3rd, 2009 Posted by: Andrew Reeves Comments (0)
This is article via mashable - got me thinking about a recent project we had conducted at the agency which involved assessing media properties based not only standard media metrics; audience and reach, but considering the extent to which audiences were engaged beyond the box in related channels (Website, Twitter, Video clips in YouTube etc).
Its one thing to think about this from an audience POV, but how is TV using this understanding of multi-dimensional media engagement? This article discusses some case studies. Read more
May 11th, 2009 Posted by: Andrew Reeves Comments (0)
The direction from which brands approach content online is at a cross-road. The brand-to-content model has evolved from one of brands filling in the spaces between shows, to brands integrating into shows, to where we are now: brands producing their own shows. This shift is not one that has been missed by the digital marketing community. Publishers have been espousing the praises of online video for more than a few years now, but the fact remains that the content creators (ad agencies and production companies) have not really paid, or ignored the noise until recently. Read more
March 25th, 2009 Posted by: Dixie Comments (0)
A banner’s only as good as its click through and conversion rate. Right? Wrong…
It seems that soon enough a few new banner formats and performance metrics will finally allow marketers to make more of an impression online, and more importantly, provide them with the means to prove it.
Recently the Online Publisher’s Association unveiled a plan to launch three new ad formats to free-up creativity & ultimately reduce clutter. At this stage, 24 OPA members including the New York Times have signed up to launch at least 1 of the new formats by the 1st July. Their options will include: Read more
March 25th, 2009 Posted by: Andy Comments (0)
CP+B have thought up another great little idea for Burger King. They tracked down people from the far reaches of the world who are “Whopper Virgins”. The mini documentary is an engaging piece of content. This is not my favourite BK campaign but I give CP+B thumbs up for continuing to challenge what advertising is and can be.
whoppervirgins.com
