May 14th, 2008 Posted by: kristy Comments (0)
Interesting read from yesterday’s Adnews.
Young Aussies are fitting 38 hours of activities into every 24-hour period thanks to multi-tasking, new research from Synovate has found.
The annual Synovate Young Asians study, which covers 11 markets across Asia Pacific and looks into youth media perceptions and consumption, has for the first time published findings on Australian youth.
The survey found that 52% of Australian youth say their internet usage has increased from the previous year, compared to 16% of respondents who reported an increase in TV watching, 17% in reading newspapers, 13% in reading magazines, 30% in playing sports and 27% in “offline†meetings with friends. Read more
March 11th, 2008 Posted by: chris Comments (2)
A while back some clever strategist looking for another way to afford another beach house, conceived the idea of creating a special little book for a brand. The book would treat the brand like a person; give it a personality, a social standing, a few colours that it clothes itself in and a few key phrases that really sum up what it’s about. (If the brand was on RSVP a potential suitor would know all about them instantly, fall in love and marriage would follow). Best of all, this amazing book would be called a Brand Bible! What a catchy title. Genius huh? Read more
March 2nd, 2008 Posted by: Joel Comments (0)
On Thursday March 6 between 7.30am – 9.00am, 600 attendees are getting together to do just that at the Herald Sun Marketing Breakfast. Myself; Liz Baldwin, Digital Business Manager for News Magazines, Vogue.com.au; Patty Huntington, Journalist and high-profile fashion blogger; and Peter Alexander Fashion sleepwear designer and e-tail success story. More on us at: lmff.com.au
It occurred to me, albeit a bit late in the day to start the conversation early, with you the people coming to the breakfast and even some who are interested but can’t be there.
This is an invitation to add your questions, your concerns or your own point of view. Do this by going to: lmff.publicisdigital.com.au, then simply by clicking the link ‘Join the conversation’, at the end of this post.
I’ll monitor the blog and regularly join the conversation myself responding to comments and posts and using it as an insight into what you the audience are most interested in hearing about on the big day.
Many thanks Joel.
February 5th, 2008 Posted by: Andy Comments (0)
Nintendo have launched a free mixed-reality game “Treasure Quest: Enoshima - Treasure of the Dragon,†where users travel to an island 50km south of Tokyo to begin their quest. The players use their Nintendo DS to search for clues as they travel around the 4km island. Through the DS’s wireless feature the game will know where the users are and adapt the game accordingly.
read more at pinktentacle.com
There seems to be a few real world applications for the DS popping up at the moment. As reported earlier Disney are looking in to using the DS as interactive theme park guides. Read more
January 31st, 2008 Posted by: kristy Comments (0)
One step better than Google Street View is EveryScape which allows users to actually go inside buildings. It’s a nice fusion of Google Street View and Google Local in a way - which I suppose is really the best way for a company to develop an idea better than a Google idea: put two of them together to form one mega idea.
January 30th, 2008 Posted by: andrew Comments (0)
Herringbone, purveyors of fine shirts, ties and other Toffee business attire sent out a rather curious and altogether well conceived piece of email communication today. Clearly aimed at the hip pockets and proud minds of their base clientele Sydney Stockbrokers they have created this unique take on the Summer Sale. With the real market in jeopardy, what could be more appealing than edging a bet on a Blue Pin-Stripe French Cuff in a 42?
