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	<title>Publicis Digital &#187; Design / Usability</title>
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	<description>updates from the digital world</description>
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		<title>London becomes a bands canvas</title>
		<link>http://blog.publicisdigital.com.au/2009/10/21/london-becomes-a-bands-canvas/</link>
		<comments>http://blog.publicisdigital.com.au/2009/10/21/london-becomes-a-bands-canvas/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 23:53:29 +0000</pubDate>
		<dc:creator>Andrew Reeves</dc:creator>
				<category><![CDATA[Design / Usability]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=837</guid>
		<description><![CDATA[Bands using maps to create interactive experiences]]></description>
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		<title>Member’s Welcome.</title>
		<link>http://blog.publicisdigital.com.au/2009/09/09/member%e2%80%99s-welcome/</link>
		<comments>http://blog.publicisdigital.com.au/2009/09/09/member%e2%80%99s-welcome/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 00:05:12 +0000</pubDate>
		<dc:creator>Simon Morgan</dc:creator>
				<category><![CDATA[Design / Usability]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=793</guid>
		<description><![CDATA[Our latest launch for client Virgin Mobile.
Virgin Mobile’s Members’ Lounge is the pointy bit of a new approach to Telco marketing based around rewarding members for their custom, rather than hooking them in on fancy plans and deals and then forgetting about them.
In the new world of Virgin Mobile, members get benefits like: 

Access to [...]]]></description>
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		<title>Three Creative YouTube Executions</title>
		<link>http://blog.publicisdigital.com.au/2009/06/30/three-creative-youtube-executions/</link>
		<comments>http://blog.publicisdigital.com.au/2009/06/30/three-creative-youtube-executions/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 01:28:56 +0000</pubDate>
		<dc:creator>Sam Granleese</dc:creator>
				<category><![CDATA[Design / Usability]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=715</guid>
		<description><![CDATA[A common online video advertising execution: upload a 30 second TVC to YouTube, cross your fingers and make a wish.
YouTube&#8217;s spotlight linking and embedding features, that make online video unique from broadcast video, have still not really been utilised enough at a creative level. Doing so gives a much greater chance of using power the [...]]]></description>
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		<title>Out of the box ideas</title>
		<link>http://blog.publicisdigital.com.au/2009/06/23/out-of-the-box-ideas/</link>
		<comments>http://blog.publicisdigital.com.au/2009/06/23/out-of-the-box-ideas/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 23:19:17 +0000</pubDate>
		<dc:creator>Andrew Reeves</dc:creator>
				<category><![CDATA[Design / Usability]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=709</guid>
		<description><![CDATA[Meeting with the lovely folks at eyeblaster last week &#8211; i asked them if there were any examples of Augmented reality beginning to creep into creative they are serving and assisting in developing.
They have come back with an excellent example of how similar technology to AR is being used to bring interactivity from ad into [...]]]></description>
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		<title>The Future of Music Videos?</title>
		<link>http://blog.publicisdigital.com.au/2009/03/24/the-future-of-music-videos/</link>
		<comments>http://blog.publicisdigital.com.au/2009/03/24/the-future-of-music-videos/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 21:15:02 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Design / Usability]]></category>
		<category><![CDATA[Digital Media]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=604</guid>
		<description><![CDATA[
I came across this beautiful piece of digital work recently. Essentially it&#8217;s a interactive music video. It got me thinking whether this is what music videos will become. Just from playing with this I felt an affinity with the artist and music which a standard music video could not give me.  Here is another [...]]]></description>
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		<title>Bedposted.com &#8211; Social Media Roadtest</title>
		<link>http://blog.publicisdigital.com.au/2009/02/10/bedpostcom-social-media-roadtest/</link>
		<comments>http://blog.publicisdigital.com.au/2009/02/10/bedpostcom-social-media-roadtest/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 02:59:59 +0000</pubDate>
		<dc:creator>Sam Granleese</dc:creator>
				<category><![CDATA[Design / Usability]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=492</guid>
		<description><![CDATA[
There seems to be a free online planner for everything these days &#8211; none more intriguing than Bedpost.com for which I recently received a invitation to trial their beta website. Pitched as &#8220;a personal web application that will give you some insight into your sex life&#8221; Bedpost had me intrigued to understand what sort of [...]]]></description>
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		<title>Corolla&#8217;s Fighting Kittens</title>
		<link>http://blog.publicisdigital.com.au/2008/11/06/corollas-fighting-kittens/</link>
		<comments>http://blog.publicisdigital.com.au/2008/11/06/corollas-fighting-kittens/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 22:46:16 +0000</pubDate>
		<dc:creator>kristy</dc:creator>
				<category><![CDATA[Design / Usability]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[corolla kittens campaign]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/?p=320</guid>
		<description><![CDATA[
Mojo Sydney and Toyota have just launched the new Corolla campaign. The headliner is a 60 second piece for cinema and is also accompanied by a 45 for television, and a 15 to be launched in January, as well as outdoor and a completely re-created corolla site.
Based on the idea ‘Packed with a lil’ action’ [...]]]></description>
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		<title>Persepolis</title>
		<link>http://blog.publicisdigital.com.au/2008/03/28/persepolis/</link>
		<comments>http://blog.publicisdigital.com.au/2008/03/28/persepolis/#comments</comments>
		<pubDate>Fri, 28 Mar 2008 02:36:35 +0000</pubDate>
		<dc:creator>Rhoda</dc:creator>
				<category><![CDATA[Design / Usability]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/2008/03/28/persepolis/</guid>
		<description><![CDATA[
Persepolis, anÂ animated film about a young girl in Iran during the islamic revolution is very similar to my story and that&#8217;s why i was taken by it&#8230;.but the thing that impressed me most was the website about the film.
This website is a work of art. With easy navigation it&#8217;s also very functional.
love the layout its [...]]]></description>
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		<title>Helvetica Film</title>
		<link>http://blog.publicisdigital.com.au/2008/03/06/helvetica-film/</link>
		<comments>http://blog.publicisdigital.com.au/2008/03/06/helvetica-film/#comments</comments>
		<pubDate>Wed, 05 Mar 2008 23:02:18 +0000</pubDate>
		<dc:creator>kristy</dc:creator>
				<category><![CDATA[Design / Usability]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/2008/03/06/helvetica-film/</guid>
		<description><![CDATA[
OK, so maybe a feature length film about a typeface isn&#8217;t your idea of a good time. 
The fact is though Helvetica has such a broad social prevalence that it&#8217;s impact on modern &#8216;rational&#8217; forms of communication is certainly deserving of such inquiry.
Inquire here
(I should also point out that this isn&#8217;t the first time someone [...]]]></description>
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		<title>Graphic design on the Radio</title>
		<link>http://blog.publicisdigital.com.au/2008/02/13/graphic-design-on-the-radio/</link>
		<comments>http://blog.publicisdigital.com.au/2008/02/13/graphic-design-on-the-radio/#comments</comments>
		<pubDate>Tue, 12 Feb 2008 23:40:16 +0000</pubDate>
		<dc:creator>kristy</dc:creator>
				<category><![CDATA[Design / Usability]]></category>

		<guid isPermaLink="false">http://blog.publicisdigital.com.au/2008/02/13/graphic-design-on-the-radio/</guid>
		<description><![CDATA[
Graphic Design on the Radio was a series of one-hour radio shows broadcast in the summer of 2007. The programmes featured interviews with leading graphic designers who talked about their work and played music that inspired or influenced them. Luckily for you itâ€™s now available online (gasp!). 
Includes: Jonathan Barnbrook, Neville Brody, Malcolm Garrett, Michael [...]]]></description>
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