QR codes have copped a lot of flak after hyped expectations met with reality. Blogs like WTF QR codes and Pictures of People Scanning QR codes are testament to the scorn showered upon them. While some might have already moved onto the next big thing in connection technology (NFC anyone?), B&T / Kevin Moreland have just published a good list of questions to ensure your use of QR codes isn’t doomed from the start.
Is the surface mobile friendly?
Can consumers physically get to the code?
Will consumers have internet access?
Is it big enough?
Is the information at a minimum?
Does it lead to a mobile friendly destination?
Is there value behind the code?
Will consumers realise there is value behind the code?
Have I scanned this?
Apart from the technical best practices I would really stress questions 6, 7 and 8 which are too often neglected. People don’t explore these code. That would be like saying people click on banners just to see where it would take them. Either they get why they should use the code or they don’t.
America’s TODAY show has borrowed heavily from the usage pattern and structure of Pinterest. Browse to your heart’s content, ideally on a tablet and discover something that you can collect and take away. And because Pinterest is such a mainstream past time already, many brands should take note. With the rise of tablets and touch sensitive computers in the future, this just feels more human and easily accessible.
TODAY’s digital director, Jen Brown is succinctly quoted with the following.
“There’s something about the mindset of Pinterest that is similar to what [people] love about TODAY.com— and that’s discovery. Sometimes I go to Pinterest and I’m not sure what exactly I want, but I know I’m going to find something fun. That’s really how we try to program our site.”
February 17th, 2012 Posted by: Charlie Comments (0)
To-do list apps. We’ve all seen them done before right? Not like this you haven’t.
I’d even go as far as saying it could be called revolutionary in redefining what we consider as ueber intuitive UI.
Without a visible interaction point or single UI button, the super slick user interface takes advantage of gestures we’re already familiar with.
You literally couldn’t get more simple to use. You need to see it in action to appreciate just how clever it is.
To-do list apps. We’ve all seen them done before right? Not like this you haven’t. I’d even go as far as saying it could be called revolutionary in redefining what we consider as uber intuitive UI.
Without a visible interaction point or single UI button, the super slick user interface takes advantage of gestures we’re already familiar with. You literally couldn’t get more simple to use. You need to see it in action to appreciate just how clever it is.
October 21st, 2009 Posted by: Andrew Reeves Comments (0)
I picked this one up from Contagious and its another great example of a band using digital media in a new and exciting way.
In a week where I have seen two examples of Augmented reality experiences from bands John Mayer and also The lost Valentinos The Editors example takes an existing and popular tool like Street View and creates a lovely explorable experience using what is to many a familiar scenery and street-scape.
Google maps is now viewed by about 7M users in Australia monthly, and its certainly one of the most popular features of mobile web browsing. So whilst the music of these bands wont appeal to everyone, the potential for the creating unique experiences that are accessible to many in new ways opens up the door to some nice new and locally relevant ways to engage.
September 9th, 2009 Posted by: Simon Morgan Comments (0)
Virgin Mobile Members' Lounge
Our latest launch for client Virgin Mobile.
Virgin Mobile’s Members’ Lounge is the pointy bit of a new approach to Telco marketing based around rewarding members for their custom, rather than hooking them in on fancy plans and deals and then forgetting about them.
In the new world of Virgin Mobile, members get benefits like:
Access to exclusive gigs and events
Access to free members only offers
Member discounts on heaps of cool products
Exclusive content
Entry to loads of prize draws
VIP treatment when out and about
June 30th, 2009 Posted by: Sam Granleese Comments (0)
A common online video advertising execution: upload a 30 second TVC to YouTube, cross your fingers and make a wish.
YouTube’s spotlight linking and embedding features, that make online video unique from broadcast video, have still not really been utilised enough at a creative level. Doing so gives a much greater chance of using power the network to achieve a much greater reach and engagement of a video piece. Here are three of my favourites.
In B Flat – an audio-visual soundboard constructed from embeded YouTube videos.
BooneOakley.com – inventive use of spotlight links to create a website experience within a series of YouTube videos. Read more
Well not literally, we don't actually have a club. But we are always on the lookout for talented individuals.
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