October 21st, 2009 Posted by: Andrew Reeves Comments (0)
I picked this one up from Contagious and its another great example of a band using digital media in a new and exciting way.
In a week where I have seen two examples of Augmented reality experiences from bands John Mayer and also The lost Valentinos The Editors example takes an existing and popular tool like Street View and creates a lovely explorable experience using what is to many a familiar scenery and street-scape.
Google maps is now viewed by about 7M users in Australia monthly, and its certainly one of the most popular features of mobile web browsing. So whilst the music of these bands wont appeal to everyone, the potential for the creating unique experiences that are accessible to many in new ways opens up the door to some nice new and locally relevant ways to engage.
September 9th, 2009 Posted by: Simon Morgan Comments (0)
Virgin Mobile Members' Lounge
Our latest launch for client Virgin Mobile.
Virgin Mobile’s Members’ Lounge is the pointy bit of a new approach to Telco marketing based around rewarding members for their custom, rather than hooking them in on fancy plans and deals and then forgetting about them.
In the new world of Virgin Mobile, members get benefits like:
Access to exclusive gigs and events
Access to free members only offers
Member discounts on heaps of cool products
Exclusive content
Entry to loads of prize draws
VIP treatment when out and about
Read more
June 30th, 2009 Posted by: Sam Granleese Comments (0)
A common online video advertising execution: upload a 30 second TVC to YouTube, cross your fingers and make a wish.
YouTube’s spotlight linking and embedding features, that make online video unique from broadcast video, have still not really been utilised enough at a creative level. Doing so gives a much greater chance of using power the network to achieve a much greater reach and engagement of a video piece. Here are three of my favourites.
In B Flat – an audio-visual soundboard constructed from embeded YouTube videos.
BooneOakley.com – inventive use of spotlight links to create a website experience within a series of YouTube videos. Read more
June 23rd, 2009 Posted by: Andrew Reeves Comments (0)
Orange drum
Meeting with the lovely folks at eyeblaster last week – i asked them if there were any examples of Augmented reality beginning to creep into creative they are serving and assisting in developing.
They have come back with an excellent example of how similar technology to AR is being used to bring interactivity from ad into the real-world via webcams.
Orange
have developed this ad unit with a virtual drum feature that allows you to ‘keep the beat’ via drumming on virtual pads via your computers virtual webcam.
The functionality is definitely cool, and I expect as type of ad becomes becomes more popular designers will enhance and improve the look and overall user experience.
Get drumming.
March 24th, 2009 Posted by: Andy Comments (0)
I came across this beautiful piece of digital work recently. Essentially it’s a interactive music video. It got me thinking whether this is what music videos will become. Just from playing with this I felt an affinity with the artist and music which a standard music video could not give me. Here is another prime example for Arcade Fire from a year ago.
February 10th, 2009 Posted by: Sam Granleese Comments (0)
There seems to be a free online planner for everything these days – none more intriguing than Bedpost.com for which I recently received a invitation to trial their beta website. Pitched as “a personal web application that will give you some insight into your sex life” Bedpost had me intrigued to understand what sort of person or consumer might decide to track every living detail about this traditionally private part of their lives. Could it be more than a scoreboard for narcissistic frat boys?
Functionality:
At its simplist, Bedpost is a calendar database – the user enters details of each sexual encounter with the following details:
* date
* time
* partner
* rating (out of five)
* custom descriptive tags
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