Via technotuesday.com
It’s finally official:
A survey earlier this year said that 64 percent of Americans spend more time with their computer than with their (real) significant other.
Maybe that’s because computers are easier to upgrade.
Hmm…
- Category: Consumer Insights
- Category: Design / Usability
- Category: Digital Media
- Category: Integrated Marketing
One of our most exciting initiatives this year has been in evangelising digital marketing through a training programme called ‘digital fitness’. The main message to marketers is: get your hands dirty, experiment, play with this stuff … and step outside your comfort zone.
We’ve spent time with some fantastic people from within our own organisation and with clients. So far almost 200 people have been exposed to this 2 day digital bootcamp.
One question that I get asked a lot, from newbies and experienced folk alike, is how to keep up with the constantly changing landscape.
The glib answer to this is “get stuck into RSSâ€.
But RSS only provides the best mechanism to pull in content. From web sites and blogs to podcasts, bookmarks or even photostreams and slideshows, RSS is key.
But what about the content sources?
With over 100 million blogs listed on Technorati there is a vast amount of noise to filter out.
So, to those of you who’ve asked the question, here are a few of our current favourite marketing feeds and sources. Feel free to share these – and please tell us about yours.
Soulja Boy has used the download phenomenon & web 2.0 to rocket himself to music stardom.
As he explains, “People don’t really buy CDs anymore, they download music for free. So I took whatever the number one song was, say it was 50 Cent ‘In Da Club’. I’d rename ‘Crank That’ to that and send it out, and everybody would download it for free. But when they’d get it, it’d be my song. Then the Google searches and Myspace searches came through wondering who I was.” The subterfuge paid off in spades, earning him 10 million Myspace views and a deal with Atlanta hip-hop impresario Mr. Collipark, who brokered a contract with Interscope records for the release of his debut album, Souljaboytellem.com. Read more here
Extractr taken from artistdirect.com
