February 5th, 2008 Posted by: Comments (0)
Most people will have heard of brands trade marking their colours but have we gone too far? Should anyone actually own a colour in their brand category?
Deutsche Telekom, mother company for T-Mobile in Holland, has registered magenta to prevent other companies in Holland from using this colour for their communication devices, logos or stationary. A lot of debate has surrounded the issue, for example Lava, a graphic design company in Amsterdam has created a website to fight for magenta’s rights to be free to use by all: http://www.freemagenta.nl/?page_id=121 -It shows how life would be if we could not use magenta anymore. Read more
January 30th, 2008 Posted by: Andrew Reeves Comments (0)
Herringbone, purveyors of fine shirts, ties and other Toffee business attire sent out a rather curious and altogether well conceived piece of email communication today. Clearly aimed at the hip pockets and proud minds of their base clientele Sydney Stockbrokers they have created this unique take on the Summer Sale. With the real market in jeopardy, what could be more appealing than edging a bet on a Blue Pin-Stripe French Cuff in a 42?
December 11th, 2007 Posted by: kristy Comments (0)
Via technotuesday.com
December 4th, 2007 Posted by: kristy Comments (0)
Via technotuesday.com
November 29th, 2007 Posted by: Sam Granleese Comments (0)
Alec Lynch of Global Logos wrote on 20th November:
Global Logos surveyed voters in Bennelong to determine the brand awareness of the “KEVIN07″ logo and to test how John Howard’s absence of a logo is affecting his current polling and possibly the election outcome this Saturday. We also created a mock John Howard “for Prime Minister 2007†logo and showed it to voters under the age of 35 to see if it would change their vote.
Our research has found that:
* The KEVIN07 logo is as widely recognised as Coca-Cola’s logo
* Young people prefer a “Howard 2007†logo to a photo of John Howard
* A logo can sway the vote of up to one-third (33%) of voters under the age of 35
* A “Howard 2007†election logo could lift his votes from 37.5% to match Rudd’s at 44% (for voters aged under 35)
* Logos have a particularly strong impact on those aged under 35
Full article continued here.
November 27th, 2007 Posted by: kristy Comments (0)
Via technotuesday.com
