Who does not love at least a little gaming these days? It’s experiencing the largest growth in the entertainment category and the titles and technologies seem leap future bound every few months. With that in mind here are the latest stats on Australian gamers.
*Thanks to Priscilla for pulling this together
Wow, awesome, spectacular…. a few words that have been used to describe the movie of the moment – Avatar. I’ve seen it, you’ve probably seen it, and well yeah IMHO it’s deserved of its accolades. But that’s not the point of this post.
Moreover 20thCentury FOX are a client and as such we have been keenly following the way WoM and buzz for this film has grown from the release of the first snippets and teasers through its release date and now well into its cinematic release and arguably history making run at highest grossing film of all time. Read more
Time for some economics (don’t all cheer at once, yes I’m talking to you lot at the back wearing tweed sport coats).
Using price elasticity of demand (PED) we can calculate the likelihood of change in demand for iPhone application downloads as a result of a change in price for that download. Why should we do this? It is a common problem for creators of applications as to know what price to charge for them (if at all) – the internet audience loves freebies, but how do you get a return on your investment in development if you give things away for free? Surely you should be able to charge something?
I would assume that demand for iPhone applications, like many web-based applications, is highly elastic to price – that is, the change in cost of the application has a great influence over the number of downloads it receives. This seems obvious – but is it, and how elastic is this demand? How much could you change the price Read more
Room-rates and in-room connectivity are the two most influential purchase to corporate travelers it was revealed in a special report on corporate travel by The Economist Intelligence Unit for travel technology company Amadeus.
The survey of 354 executives worldwide between November and December last year also reaffirmed that fewer would be traveling for business in the next 12 months due mainly to cost cutting, secondly to the increased use of collaborative technology.
More interestingly is how important the connectivity and the online experience is than ever:
* Good in-hotel internet connectivity (Wi-Fi, broadband, etc) is now the most influential factor in purchase decisions (39% say absolutely decisive) after the cost of the room (45%) – well ahead of transport, hotel brand, loyalty and actual business facilities.
* Ease of booking is also an important factor (15% absolute, 43% somewhat decisive) showing a further shift towards intuitive online booking experiences needs to be top of mind.
See below or full PDF report here.
Self service points give shoppers the opportunity to browse though an outlet and purchase items at a human
free checkout kiosk. After experiencing one of these checkout stations at a Sydney Big W store last weekend,
we decided to investigate further. Read more
Interesting read from yesterday’s Adnews.
Young Aussies are fitting 38 hours of activities into every 24-hour period thanks to multi-tasking, new research from Synovate has found.
The annual Synovate Young Asians study, which covers 11 markets across Asia Pacific and looks into youth media perceptions and consumption, has for the first time published findings on Australian youth.
The survey found that 52% of Australian youth say their internet usage has increased from the previous year, compared to 16% of respondents who reported an increase in TV watching, 17% in reading newspapers, 13% in reading magazines, 30% in playing sports and 27% in “offline†meetings with friends. Read more
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