Nike & Publicis Digital were top four finalists in two categories at the 2006 US Mixx awards, ultimately winning a Bronze in the Viral, Word Of Mouth, Peer-to-Peer Marketing for Nike Socceroos Sponsorship campaign ‘Stuff History’.
Mixx is the US’ most prestigious digital marketing awards. The event is produced by the Internet Advertising Bureau & supported by trade publications Adweek, Mediaweek and Brandweek.
Nike’s award was a Bronze in the category of Viral/World Of Mouth/Peer-to-peer marketing. First prize in the category went to Oasys Mobile with Silver to Sony Playstation.
Entries can be viewed here:
http://www.mixx-expo.com/2.6/awards_gallery_detail_2006.aspx?cat_id=11
This awards programme is globally recognised as one of the best in the world and received over 2,000 entries in total, so to make the top four in two categories was a great result and to win on the international stage with our first digital awards submission for Nike was amazing.
