EMIRATES IPHONE TRANSLATOR APP
Discovered this little branded app from Emirates on the Creative Social blog.
It’s a clever spin on text based language translators. The app allows the user to take a picture/video of their own mouth to use as the spokes image for a set of common, useful foreign language phrases. In this example its translating into French. Emirates bring this to us free and and its being used to promote flights to France of course.
An interesting stat I read recently said that 90% of apps are only opened once, indicating that they need not only to be fun or entertaining but actually useful. This one looks like it ticks both boxes. In fact its easy to see from the reaction of the people who are interacted with in the video that the experience is one that’s fun for speaker and listener.
Personalisation + mobility + utility = A great user experience all wrapped up in a contextually aligned brand message. Good work.
