I think ‘The Year of Mobile’ was about 5 years ago when a majority of Australians owned a mobile phone. Sure, this phrase is usually linked with mobile advertising / media. But trying to pigeon-hole mobile into a traditional advertising medium only misses the point.

Also – the mobile industry as a whole has been a high-revenue, high-profit one for many years, so again, ‘The Year of Mobile’ misses the point.

Perhaps what is finally happening this year, is marketers and communications folk realising en masse realistic, creative and practical ways to use the mobile medium (paid advertising, leverage, carrier partnerships, content or otherwise). And yes, as this starts to happen it is quite exciting to be part of it if you have been barking up the tree for a few years already

I agree that it definitely gives mobile advertising a lot of “presence” and pushes it to the front of people’s minds.

I think it also shows mobile is a bit different in terms of how you advertise and reach people when compared to Google’s traditional internet.