LONDON BECOMES A BANDS CANVAS
I picked this one up from Contagious and its another great example of a band using digital media in a new and exciting way.
In a week where I have seen two examples of Augmented reality experiences from bands John Mayer and also The lost Valentinos The Editors example takes an existing and popular tool like Street View and creates a lovely explorable experience using what is to many a familiar scenery and street-scape.
Google maps is now viewed by about 7M users in Australia monthly, and its certainly one of the most popular features of mobile web browsing. So whilst the music of these bands wont appeal to everyone, the potential for the creating unique experiences that are accessible to many in new ways opens up the door to some nice new and locally relevant ways to engage.
