TWITTER TRAFFIC FLOWS
Got some data on twitter upstream and downstream traffic
From this there are a couple of interesting outtakes:
1. Twitter appears to now firmly be embedded as part of an internet users daily practices: they are reading email, searching and Facebooking all before or perhaps simultaneously to twittering. Google is also evidently an essential source of traffic for twitter
2. The big networks and portals are not really benefiting as much from twitter as they might like as a referral traffic driver. There is clearly a very long tail of content links from twutter to all sorts of blogs and destinations; Not that that is big news bloggers and niche publishers have been avid adopters have used it effectively to drive traffic.
* this is web traffic only and does not encapsulate use of applications / mobile twitter clients (Source: Hitwise July 09)
