GOOGLE BEATS PROFIT FORECAST, CPCS LOWER THAN 2008
Google’s quarterly profit was ahead (slightly) of Wall St expectations with revenue growth of 3%. Unless you have Google shares, that’s not so interesting, but in the official announcement, there were some interesting points.
Clicks for sponsored links increased 15% year-on-year for Q2 (there was 17% growth in Q10.
The CPC decreased 13% year on year, but was up 5% compared to Q1.
This is very much in line with what we are seeing for our own clients, but there are big variations between sectors. Finance and Automotive in particular are still well down on the same time last year, but we are seeing similar levels in travel.
