THREE CREATIVE YOUTUBE EXECUTIONS
A common online video advertising execution: upload a 30 second TVC to YouTube, cross your fingers and make a wish.
YouTube’s spotlight linking and embedding features, that make online video unique from broadcast video, have still not really been utilised enough at a creative level. Doing so gives a much greater chance of using power the network to achieve a much greater reach and engagement of a video piece. Here are three of my favourites.
In B Flat – an audio-visual soundboard constructed from embeded YouTube videos.
BooneOakley.com – inventive use of spotlight links to create a website experience within a series of YouTube videos.
2009 Oscars Interactive Picture Photo Hunt – again, very engaging use of linking between a network of videos to create a ‘Spot The Difference’ game.
One comment
Sam Granleese said: (on June 30th, 2009 at 8:13 pm)
Should also point out Reevesy found the B-Flat dot com AV-board.