OUT OF THE BOX IDEAS
Orange drum
Meeting with the lovely folks at eyeblaster last week – i asked them if there were any examples of Augmented reality beginning to creep into creative they are serving and assisting in developing.
They have come back with an excellent example of how similar technology to AR is being used to bring interactivity from ad into the real-world via webcams.
Orange
have developed this ad unit with a virtual drum feature that allows you to ‘keep the beat’ via drumming on virtual pads via your computers virtual webcam.
The functionality is definitely cool, and I expect as type of ad becomes becomes more popular designers will enhance and improve the look and overall user experience.
Get drumming.
