PUTTING THE SEX IN ANALYTICS
Some sexy data analytics News from Marketing Vox http://tinyurl.com/rar6ek
Omniture Genesis a service extension that allows integration of ad server and 3rd party offline data integration (at a price) is expanding it service offering to include a number of new data inputs.
- Dynamic Logic’s online advertising effectiveness and brand measurement tools
- TNS Media competitive intelligence, audience demographics and behavioural profiling
- Attitudinal and lifestyle data
We can certainly expect to see more of this type of integrated analytics product. Omniture also recently announced integration of simple social media tracking. And we recently learned of their own landing page optimisation product called ‘Test & Learn’. All in all Omniture now have a powerful little suite of tracking services.
Come on Google – where is doubleclick / ad planner 2.1?
