GOOGLE TRADEMARK PROTECTION
There has been a change to the Google Trademark Complaint process that means you can now “blacklist” sites as well as “whitelist”.
Whitelisting means everyone is blocked from using your trademark unless you specifically include their domain or Google CID in the trademark complaint.
Blacklisting means everyone can use your trademark, except the specific sites you wish to block.
For most advertisers, Whitelisting is the way to go – there is probably a much smaller list of sites that are authorised to use brand terms. However, for some advertisers, blacklisting makes more sense, particularly if there are large (and ever increasing) numbers of affiliates, franchisees etc.
