DIGITAL COUPONS ARE SAVING US MORE AND MORE
Recent numbers from emarketer.com shows huge growth in online coupon redemption in the US last year. 13% of online coupons were redeemed in 2008, versus only a 1% redemption rate for print coupons.
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Online coupons still have a long way to go versus their more traditional counterpart, they currently represent only 1% of the 2.6 billion coupons offered annually in the US.
With a recession knocking on our door, retailers will be looking for new ways to drive consumers in store. How long until Australia retailers improve their infrastructure to allow online couponing to flourish here? How will mobile coupons change things? Stay tuned in 2009.
