SKITTLES: FEED THE RAINBOW
After a while away from the blog I’m back.
Skittles have abandoned the typical big flashy brand site and have moved their brand site into the sea of social media. The new app/site (not sure what to call it…suggestions?) reaches out to various social media communities (flickr, Youtube, Wikipedia, Facebook, twitter) and pulls content relating to Skittles. This is a brave but forward thinking step for any brand, as they do not control a majority of the content that is pulled in. This lack of control gives the brand a certain air of accessibility and authenticity that you couldn’t get through a regular site.
Here is another relevant article over at bannerblog.
