MARKETING CORPORATE TRAVEL IN A RECESSION
Room-rates and in-room connectivity are the two most influential purchase to corporate travelers it was revealed in a special report on corporate travel by The Economist Intelligence Unit for travel technology company Amadeus.
The survey of 354 executives worldwide between November and December last year also reaffirmed that fewer would be traveling for business in the next 12 months due mainly to cost cutting, secondly to the increased use of collaborative technology.
More interestingly is how important the connectivity and the online experience is than ever:
* Good in-hotel internet connectivity (Wi-Fi, broadband, etc) is now the most influential factor in purchase decisions (39% say absolutely decisive) after the cost of the room (45%) – well ahead of transport, hotel brand, loyalty and actual business facilities.
* Ease of booking is also an important factor (15% absolute, 43% somewhat decisive) showing a further shift towards intuitive online booking experiences needs to be top of mind.
See below or full PDF report here.
