“I DON’T HATE YOU, I JUST LOVE WHOPPERS MORE”

What better way to start the new year than with a little de-cluttering of your friends on facebook – you know, the ones whose friend requests you accepted out of pity. Burger King now give you the perfect excuse with WHOPPER SACRIFICE! Ditch 10 friends and you’ll score a a free burger. Nice use of social media/social networks to generate word of mouth with a tangible consumer benefit. Hmmmm, I’m feeling peckish…..